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Cloud Costs Optimization
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Cloud Costs Optimization

Practical case studies, experience reports and tooling use cases from startups and enterprises

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The evolution of the cloud in the last decade has radically simplified infrastructure deployment. Undoubtedly, major providers like AWS, Azure, GCP, Alibaba Cloud have removed entry barriers for developers to either launch a new product or to scale infinitely. However, no software company can keep scaling without taking a look at the cost of infrastructure as a percentage of its revenue.

Many companies today are struggling with cloud costs eating up a significant portion of their gross margins. In this conference, we will discuss the tools, techniques and best practices for monitoring and controlling cloud costs.

Key takeaways for participants

  1. Best practices for monitoring and auditing cloud costs.
  2. Techniques and design choices for controlling cloud costs.
  3. Case studies and experience reports.

Who should participate

  1. CTOs and VP engineering of startups in the growth phase, who are expecting their cloud costs to go up in the near future; interested in case studies and tools.
  2. Engineering Manager of a large organization who is interested in controlling the costs for their division; interested in case studies and tools.
  3. Senior engineers who are interested to know about architectural choices and how they affect the cloud costs.

Speaking

If you are interested in speaking at the conference, submit your talk idea here. The editors - Anand C and Raghdip Panesar - will review your talk description and give feedback.
Guidelines for speaking, speaker honorarium policy, and travel grant policy details are published here.

About the editors

This conference is curated by Anand Chitipothu and Raghdip Singh Panesar.
Anand has been building software, managing servers and infrastructure for over two decades. He has curated the Scaling from First Principles series of discussions with Rootconf.
Raghdip is Staff Engineer - Network at Google. Prior to joining Google Raghdip spent nine years at Flipkart as network architect and senior staff engineer.

Become a Rootconf member to join

This is a community-funded conference. It will be held in-person. Attendance is open to Rootconf members only. Support the conference with a membership to join. If you have questions about participation, post a comment here.

Sponsorship

Sponsorship slots are open for:

  1. Cloud providers who want to evangelise their efforts on optimizing the costs of cloud, and showcase customer success stories.
  2. Tool providers.
  3. Companies seeking tech branding for hiring.
    Email sponsorship queries to sales@hasgeek.com

Contact information

Join the Rootconf Telegram group at https://t.me/rootconf or follow @rootconf on Twitter.
For inquiries, contact Rootconf at +91-7676332020.

Hosted by

Rootconf is a community-funded platform for activities and discussions on the following topics: Site Reliability Engineering (SRE). Infrastructure costs, including Cloud Costs - and optimization. Security - including Cloud Security. more

Supported by

Sponsor

Businesses are more digital today than ever before. They need to build, deploy and run real-time services in order to stay ahead of the curve. The notion of real-time is not just a nice-to-have anymore. It’s an expectation. It is what sets a merely good user experience apart from a great one. A rea… more

Sponsor

Delivering the expert solutions for MySQL, MongoDB, PostgreSQL, TiDB, and other distributed databases. Carving the real performance with the existing infrastructure and tuning the prodcution systems which leads to right instance sizing and enhanced performance in the production environment. DB solu… more

Partner

FOSS United is a non-profit foundation that aims at promoting and strengthening the Free and Open Source Software (FOSS) ecosystem in India. more

Accepting submissions

Not accepting submissions

Submission guidelines and selection criteria If you are interested in speaking at the conference, note the following guidelines: Submit a description of your talk, explaining the problem that your talk covers, and one concrete takeaway for audience. Talks have to give at least one practical insight… expand

Submission guidelines and selection criteria

If you are interested in speaking at the conference, note the following guidelines:

  1. Submit a description of your talk, explaining the problem that your talk covers, and one concrete takeaway for audience. Talks have to give at least one practical insight to the audience.
  2. Preference will be given to talk experiential talks such as case studies, journeyman stories and implementation stories.
  3. Editor will comment on the description. Make sure to watch out for comments from Anand Chitipothu on your submission. The editor’s decision on which talks are selected for the conference will be final. Talks which are not selected will also receive feedback, so that speakers can present their talks at other opportunities under the Rootconf umbrella.
  4. If you submission is included in the shortlist, you will be required to prepare an outline of your talk and go through a rehearsal.

The call for submissions will be closed on 30 June. In the meanwhile, talks will be selected on a rolling basis, as individuals make submissions.

Who should speak; topics

  1. CTO of a startup in the growth phase with a case study of how they have controlled cloud costs for their organization.
  2. A cloud consultant interested in sharing a case study of their recent project to control cloud costs.
  3. Engineering Manager of a large organization interested to speak about how they monitor and audit cloud usage across teams and projects.
  4. Senior engineer who has recently re-architected their application to reduce the complexity and cloud usage.
  5. A senior engineer/architect from AWS/Azure to talk about the recommended best practices for managing cloud costs.

If you have questions about submitting a talk or speaking at the conference, post a comment here.

Travel for outstation - domestic and international - speakers

Rootconf is a community funded organization. Individuals join as members and contribute to the community’s pool. The current community pool doesn’t provide for travel grants for Cloud Costs Optimization Conference. Speakers may note the following:

  • Speakers (or their companies) can fund their travel and accommodation for the conference in exchange for sponsorship credits.
  • Speakers delivering talks as part of sponsored talks will have to cover their own travel and accommodation. This will not be counted as part of sponsorship credits.

Speaker honorarium

Cloud Costs Conference is funded by the Rootconf membership pool. Speakers will be paid an honorarium of Rs. 3,000 provided funds are available from the community pool. If a talk has two speakers, the honorarium amount will be split between two speakers. Honorarium will be paid after the conference is completed, subject to funds being available from the community’s pool.

Sudhir Reddy

Sudhir Reddy

Flipkart's Hybrid Cloud Infrastructure Strategy for Optimal Cost Efficiency and Business Agility

Over the years, Flipkart has successfully operated a private cloud infrastructure consisting of millions of cores across multiple regions. However, the fluctuating compute requirements of 2x to 10x during major sale events such as “Big Billion Days,” “Independence Day,” and “Republic Day” often result in excessive underutilization of the infrastructure outside of these peak periods. While public … more
  • 0 comments
  • Confirmed & scheduled
  • 27 Jun 2023

Sravya Mallapu

Unleashing Cost Optimization : Freshworks' Journey from Startup to Scale

Introduction In this talk, we will delve into the fascinating realm of cost optimization and walk through the journey of Freshworks as it scales its operations. We will cover various strategies and techniques employed to optimize costs at each stage of growth, from the early startup phase to achieving scale and efficiency. more
  • 0 comments
  • Confirmed & scheduled
  • 30 Jun 2023

Sitaram Shelke

Journey of AWS Cost optimization.

Link to the public slides : https://docs.google.com/presentation/d/1YKA4onvVrrtahX7-aAV9xHtGr8B5a0BtM-6eubECDIo/edit?usp=sharing more
  • 0 comments
  • Confirmed & scheduled
  • 20 Jun 2023

Ranganath

Maximizing Cloud Efficiency: Ozonetel's Expertise in AWS Cloud Cost Optimization

Ozonetel is a pioneering company at the forefront of the cloud communications industry. With a commitment to delivering cutting-edge solutions, Ozonetel has revolutionized the way businesses communicate, collaborate, and connect with their customers. We have a Substantial client base of 2500+ customers and foster a culture that encourages experimentation, collaboration, and the freedom to fail an… more
  • 0 comments
  • Confirmed & scheduled
  • 30 Jun 2023

Rolland

Everybody loves cloud cost savings - experiences from the trenches at rubrik

CTO: “Reduce cloud costs now !” Me: “How much ? When ? What about my OKRs ?” more
  • 0 comments
  • Confirmed & scheduled
  • 30 Jun 2023

Anand Chitipothu Conference editor

Kailash Nadh Moderator

Role of FOSS in optimizing costs of cloud infrastructure

The theme of the panel discussion is the role of FOSS in controlling cloud costs. The panel will broadly cover the following topics: more
  • 0 comments
  • Confirmed & scheduled
  • 24 Jul 2023

Lokesh Devnani

Cost-effective SQL server: Making the best out of relational databases

What and why? Udaan has grown from being a b2b e-commerce marketplace to being a logistics, warehousing, credit, data analytics company, and more. As a result, it houses more than 50+ databases catering to different domains. more
  • 0 comments
  • Submitted
  • 06 Jun 2023
Vineeth Raj

Vineeth Raj

Strategies for Cost Optimization on Azure - Lessons learnt at udaan

Abstract We share our learnings with Azure Cloud, and detail our journey to achieve more than 50% cost reduction over multiple quarters. While some learnings are specific to udaan, we expect this to be helpful for anyone starting out with Azure, on Azure, or in some cases, people on other cloud platforms as well. more
  • 1 comment
  • Submitted
  • 12 Mar 2023

Mehul Ved

Architecting Cloud Cost Optimization

Background Colearn is an EdTech startup catering to the Indonesian market with a vision to bring Indonesia within the Top 50 percentile in the world in PISA rankings. The company is in the early stages and has yet to achieve a Product Market Fit. This leaves a company quite vulnerable to market forces. In 2022 we saw the onset of a global recession and the company had to move from growth to conso… more
  • 0 comments
  • Submitted
  • 08 Jun 2023

Gurudatt Bhobe

How we cut cloud costs at IDfy and slept well at night :-)

Background About IDfy IDfy is a leader in the digital onboarding and verification space. We enable our customers to seamlessly onboard employees, customers, vendors, users and more while preventing fraud at the same time. We are a 80 member tech team which contribute to multiple products on the platform. more
  • 0 comments
  • Confirmed & scheduled
  • 30 Jun 2023

Rohit Sinha

Robust Cost Optimisation with Azure Cosmos(NoSQL) : The battle of scale vs cost

Context With Udaan’s fast expansion in B2B e-comerce, our databases have to be highly scalable, resilient and performant. The choice of DB is one the most critical decision before we start building the solution. For our NoSQL usecases we chose azure CosmosDB which was distributed and easily scalable as well as resilient with failiures and retries. But like any powerful tool, with great power come… more
  • 0 comments
  • Submitted
  • 08 Jun 2023

Darshan Datt K S

Cloud Cost Optimization: Unveiling Tradeoffs and Embracing Multi-Layered Strategies for Optimal Efficiency

Exotel is a leading customer conversation platform enabling connected conversations between businesses and their customers, and leverages cloud significantly. Exotel is growing rapidly and has seen its cloud costs grow by up to 7X in the past 2 years (from 10s of thousands of $$ to 100s of thousands of $$ per month). Embedded in this growth have been different phases to cost management: 2020 the … more
  • 0 comments
  • Submitted
  • 22 Jun 2023
Swapnil Dubey

Swapnil Dubey

Doing Cloud Cost optimization optimally!

Cloud costs are increasing rapidly if we take into consideration only the bill which is charged from Enterprises by the cloud cost provider and obviously everybody wants to reduce it. However, while defining costs, there are much more aspects to be investigated in an Enterprise , rather than just looking at the charges in the bill. For example, time to market for product or product innovations, w… more
  • 1 comment
  • Submitted
  • 28 Jun 2023

Ashoka Gajula

How a logistics service provider company saved 15% of cloud infrastructure cost in 50 days

Background One of India’s largest full-integrated logistics service provider. It works with AWS to enhance efficiency, availability, and scalability of its systems. In this session we will talk about how customer used AWS Cloud Financial Management best practices and to develop and implement robust cost monitoring capabilities that increased its cloud infrastructure efficiency and resulted in 15%… more
  • 0 comments
  • Submitted
  • 30 Jun 2023

Preeti Shrimal

Snowflake: New kid on block in the world of Cloud Cost Optimization

Snowflake: New kid on block in the world of Cloud Cost Optimization more
  • 0 comments
  • Submitted
  • 30 Jun 2023

Ajay

How do we run 99% autoscaling infrastructure on Spot

Missed the July submission. more
  • 0 comments
  • Submitted
  • 28 Jul 2023

Hosted by

Rootconf is a community-funded platform for activities and discussions on the following topics: Site Reliability Engineering (SRE). Infrastructure costs, including Cloud Costs - and optimization. Security - including Cloud Security. more

Supported by

Sponsor

Businesses are more digital today than ever before. They need to build, deploy and run real-time services in order to stay ahead of the curve. The notion of real-time is not just a nice-to-have anymore. It’s an expectation. It is what sets a merely good user experience apart from a great one. A rea… more

Sponsor

Delivering the expert solutions for MySQL, MongoDB, PostgreSQL, TiDB, and other distributed databases. Carving the real performance with the existing infrastructure and tuning the prodcution systems which leads to right instance sizing and enhanced performance in the production environment. DB solu… more

Partner

FOSS United is a non-profit foundation that aims at promoting and strengthening the Free and Open Source Software (FOSS) ecosystem in India. more