Sarika Atri, SRE Conf editor, curates the first fireside chat on SRE with Akash Saxena of Viacomm and Hotstar This update is for participants only
The evolution of the cloud in the last decade has radically simplified infrastructure deployment. Undoubtedly, major providers like AWS, Azure, GCP, Alibaba Cloud have removed entry barriers for developers to either launch a new product or to scale infinitely. However, no software company can keep scaling without taking a look at the cost of infrastructure as a percentage of its revenue.
Many companies today are struggling with cloud costs eating up a significant portion of their gross margins. In this conference, we will discuss the tools, techniques and best practices for monitoring and controlling cloud costs.
- Best practices for monitoring and auditing cloud costs.
- Techniques and design choices for controlling cloud costs.
- Case studies and experience reports.
- CTOs and VP engineering of startups in the growth phase, who are expecting their cloud costs to go up in the near future; interested in case studies and tools.
- Engineering Manager of a large organization who is interested in controlling the costs for their division; interested in case studies and tools.
- Senior engineers who are interested to know about architectural choices and how they affect the cloud costs.
If you are interested in speaking at the conference, submit your talk idea here. The editors - Anand C and Raghdip Panesar - will review your talk description and give feedback.
Guidelines for speaking, speaker honorarium policy, and travel grant policy details are published here.
This conference is curated by Anand Chitipothu and Raghdip Singh Panesar.
Anand has been building software, managing servers and infrastructure for over two decades. He has curated the Scaling from First Principles series of discussions with Rootconf.
Raghdip is Staff Engineer - Network at Google. Prior to joining Google Raghdip spent nine years at Flipkart as network architect and senior staff engineer.
This is a community-funded conference. It will be held in-person. Attendance is open to Rootconf members only. Support the conference with a membership to join. If you have questions about participation, post a comment here.
Sponsorship slots are open for:
- Cloud providers who want to evangelise their efforts on optimizing the costs of cloud, and showcase customer success stories.
- Tool providers.
- Companies seeking tech branding for hiring.
Email sponsorship queries to firstname.lastname@example.org
Architecting Cloud Cost Optimization
Colearn is an EdTech startup catering to the Indonesian market with a vision to bring Indonesia within the Top 50 percentile in the world in PISA rankings.
The company is in the early stages and has yet to achieve a Product Market Fit. This leaves a company quite vulnerable to market forces. In 2022 we saw the onset of a global recession and the company had to move from growth to consolidation phase.
Cost efficiency was the top priority across the board. The engineering team contributed its bit to the initiative by maintaining a delicate balance between cost, reliability, performance, and growth. Technical and non-technical means were adopted to relentlessly maintain the balance while achieving the objective.
Within a year, the company was able to bring down the cloud infrastructure cost by around 40%.
Cost graph over a period of time.
Market conditions, company’s state, and need for the cost-cutting initiative.
Explain the first set of steps. What worked, what didn’t work.
Learnings from drawbacks of the first phase of cost efficiency. Why was it not enough?
Explain the visible results. What did we do differently this time?
Explain drawbacks - opportunity cost, DX.
Explain upsides - Metric-driven approach, a better understanding of the costs, disciplined and regular monitoring of systems.
Strategies, thought processes, and opportunities that others can learn from our approach and possibly implement to achieve their goals.