Rootconf Mini 2024

In this session, we will go through the jourey of a startup that had every-thing going for it, billion $ plus investments, 50% week-over-week growth, a place where huge cloud bills were celebrated. But that was 2022.
But a start-up needs to grow up, become a scale-up, show that India is a DAU factory with a sustainance story.

In this session I will present insights on

• Technical challenges that start-ups hosted on cloud face. Inside scoop on the cost levers at hand to bring
  cost down
• Cloud managed offerings, where it excels, but the cost pit-falls
• Take-aways for managers on how to balance between cloud optimization tech projects vs product/growth projects.
• Why wrong design and architecture and even programming language choices create huge piles of debt.
• How observability plays a crucial role in identification and improvements.
• Incentive structures for engineers that aligns cost goals with career growth.

Running a tech led business efficiently is not an after-thought but a key driver to enable growth. At Sharechat, we understood this in time and managed to turn around the company.
Unfortunately, not every one realizes this unless they are deep down the rabit-hole. In this session will try to present choices and our lessons to engineers at young and mature start-ups as they carry on in their journies to being scale-ups