Meta Refresh 2015

The web in your pocket

##Meta Refresh 2015 edition: The web in your pocket

We’re already in a world where smartphones outnumber all the desktops and laptops put together. A sizeable portion of your existing user base could be accessing your website only through a handheld device. It is quite likely that future web users will never experience a site on a large screen.

Undeniably mobiles, be it phones or tablets, have become a critical channel for user acquisition and customer engagement. In fact, one can argue that mobiles are already the primary touch-point for reaching and experiencing the web in many cases.

For many web designers and developers, however, the constraints of a mobile device continue to be a beast — small screen, low resources, fickle networks and the (often false) assumption that the user is always on the move with limited time at hand.

Responsive design hasn’t been enough. Mobile-first was just a start. It takes a lot more to tame the beast and to create a great browsing experience for a mobile user.

Meta Refresh 2015 will focus on enhancing web experience on mobile devices.

We’re looking forward to proposals about:

  • Evolution of web design in your organisation: what is the context of your business and customers? Why and how did you evolve your UX strategy and practice for mobile devices?
  • In your experience and practice, how does the context of mobile user influence the design of your websites? How does the behavior of users accessing web through a mobile differ?
  • How do you take complex web applications beyond the desktop? Speak to us from your experience.
  • What are the common misconceptions / incorrect assumptions about the mobile context? How did you figure these in your practice?
  • How do you design content for mobile websites? What kind of detailing is involved here?

And oh, if you disagree with the theme, we’d like to hear about that as well.

We are accepting proposals under the following sections:

  • Design process outlining concrete steps.
  • Mobile website strategy.
  • Content design.
  • Design patterns.
  • User research and insights.
  • Performance and front-end tools – crisp talks only.
  • Maintainability challenges.

Commitment to Open Source

HasGeek believes in open source as the binding force of our community. If you are describing a codebase for developers to work with, we’d like it to be available under a permissive open source license. If your software is commercially licensed or available under a combination of commercial and restrictive open source licenses (such as the various forms of the GPL), please consider picking up a sponsorship. We recognize that there are valid reasons for commercial licensing, but ask that you support us in return for giving you an audience. Your session will be marked on the schedule as a sponsored session.


The 2015 edition is a two-day single-track conference – 16 and 17 April. We invite proposals for:

  • Full-length 40 minute talks
  • A crisp 15-minute presentation
  • Sponsored sessions, 40 minute duration

Criteria to submit conference proposals

You must be a practising web developer or designer, and must be able to show how your own work has advanced the state of the web in the past year. You are expected to present original work that your peers — this event’s audience — recognise as being notable enough to deserve a stage.
If you are excited about someone’s work and believe it deserves wider recognition, we recommend you contact them and ask them to submit a proposal.

##Workshop proposals
If you are interested in teaching, sharing knowledge with the community and/or conducting professional trainings on CSS, front-end engineering and design, submit a proposal under workshop section. Specify past experience in teaching and conducting workshops. Even better if you share links to videos of workshops where you were an instructor.
We’ll host workshops starting October 2014 until April 2015.

###Buy tickets here:

Related events

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Meta Refresh is an umbrella forum for conversations about different aspects of design and product including: UX and interaction design CMS, content management, publishing and content marketing Information architecture more

Jaseem abid


How I Learned to Stop Worrying and Love the Flux

Submitted Mar 16, 2015

  1. Deep dive into flux, the principles and components
  2. Analyze responsibilities of each components and look at a sample implementation
  3. Walk through a non trivial example application and understand data flow and actions.
  4. Show how to do common tasks like routing, error handling etc in a unidirectional data flow model.
  5. Introduce audience to testing UI components and show how cool it is :)


This is the story of a four people UI team at Ideadevice moving from a fairly complicated traditional MVC app using YUI to react and flux, the lessons learned, the joys and pains of it. The results are fairly positive and we are excited to share the experience with a wider community.

One of the most striking facts about Flux is that unlike react, it is a specification rather than a implementation. Multiple implementations of the idea exist and they all differ in some way or the other, leading to much confusion and newcomers tend to get lost in all the details. This talk aims to clarify things a bit and help people understand the ideas.

Talk will mostly concentrate on the original Flux architecture. This is not a react talk and we will only cover the minimum bits of it required to understand the concepts presented. Prior experience wont be necessary. Structuring large complex applications and testing will also be taken seriously.

Individual components of the architecture like the dispatcher and stores will be analyzed in detail and how we implemented each of them with minimum 3rd party libraries.

Eventually we would walk through a simple app, show how the data flows through and how actions propagate.


You need to get the joke references ;)

Prior knowledge with Flux will obviously help. An open mind to learn and unlearn things.

Speaker bio

I’m Jaseem Abid, currently hacking both UI and backend at Ideadevice. I’ve been fiddling with JS for around 4 years and have done the same old story of jQuery to Backbone to every other MVC framework out there. Codes JS and Python for a living. Haskell for everything else.



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Meta Refresh is an umbrella forum for conversations about different aspects of design and product including: UX and interaction design CMS, content management, publishing and content marketing Information architecture more