The Fifth Elephant 2019

Gathering of 1000+ practitioners from the data ecosystem

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Journey to build Data Driven culture in the Startup Ecosystem - Why, How and What?


Goda Ramkumar


The Startup Ecosystem is expanding and bringing innovative ideas to the market.
As these startups scale and build products and services that act as sensors to
collect huge amount of data, the key question that needs to answered for each
one of the startups is “how to make data useful for business?”. The presentation
will talk through an approach to start the data driven journey, caveats along the
way and provide a framework for thinking with clarity that is derived out of
practical experiences.


o Scaling startups in the ecosystem
o Value of data science for scaling startups
Approach to data driven journey
o People
o Processes
o Principles
Practical Examples from experience
o Categories of start-ups with examples based on type (B2B, B2C, 2-
sided marketplaces), scale, nature of decision making (batch vs real
o Domain agnostic data strategy approach for the examples
o Domain specific recipe for data architecture for the examples

Speaker bio

Goda is one of the top minds in Data Science in India, having been ranked as one of “Top 10 Data Scientists in India” by Analytics India Magazine in 2018. She is currently driving the mission of making the startup ecosystem data-driven as General Manager, Data Science at xto10x. As Principal Data Scientist in Ola, for the last 2 years, she lead the machine learning and optimization algorithms behind pricing and matching. She worked at Sabre for 10 years before Ola on a variety of problems in Airline Pricing and Revenue Management. She holds an undergraduate and Masters degree from IIT Madras.