Lenses or Frames are a crucial element in any design. Through the last few years of TGP we’ve been exploring methodologies & principles of design, thoughts on various domains of design & your journeys through novel concepts & explorations. This year we thought we should pick up one lens through which you can view your design - Designing through the lens of India.
Being a part of a global community means taking in a lot of concepts from the east and west giving rise to a state of constant flux - but what have these trends meant for our cities, people and places? Through this years design track we want to invite speakers to talk about their work through principles, ideologies or (even better) work samples of how they’ve understood an element of our country and designed for it.
We’re throwing out a few ideas to elaborate the type of topics we’d like to encourage this year - Designing for preserving our past / cultural heritage, designing for the evolving needs of rural India, designing urban farming techniques to grow crops more economically, Designing modern housing units (and also in the process defining what it means to be a Modern Indian!), designing a type-face resonating the spirit of urban youth, designing a system of ethics for using mobile apps, designing for local eco-systems, designing a rural education system that allows you to earn while you learn. We’re keen on understanding the challenges you pick up in your work / your practice and through it understand the elements of an Indian context you work with.
Indian Design - Where it comes from & how its different.
Indian vs european vs american design & why the difference is important how it shapes design culture
Post its, whiteboard marker, large sheets of paper, thick markers.
Sudhir Sharma is the founder and Chief Executive of INDI Design.
Innovative business processes need to use design thinking to drive profits. Working with Owners and CEO’s, Sudhir has used his expertise in Design and experience in Business processes to lead assignments that shape the future of Industry.
He is especially passionate about creating instinctual business processes based on user perceptions and behaviors.
A reputed pioneering Design and Business transformation consultant, Sudhir has twenty six years experience, working in India, traveling extensively in Asia region and lecturing and speaking in various universities. He sits on the various design, innovation and management Council Boards and Institutions.
Sudhir was awarded with the Most Promising Entrepreneur of the Year 2009 by APEA for his contributions in India’s design business industry.
He is the Publisher and Editor-in-Chief of the POOL Magazine. POOL is India’s first magazine focussed on Design, Innovation and Creative sectors. He is a regular press commentator on branding and Design issues for Print and TV channels.
Sudhir is a founder and President of the “Designindia”; an online community of professional designers in India. Designindia has partnered with Rebrand 100, Fine Arts College, Shanghai Normal University (SHNU), Visual Information Design Association of Korea (VIDAK), Confederation of Indian Industries (CII), National Institute of Design (NID) for various events over the years.
Sudhir holds a graduate degree in Visual Communication Design (batch of 1983) from the National Institute of Design (NID).
He was on the jury panel of the inaugural Cannes Lions for Design in 2008, and Adfest in Pattya, Thailand 2009.
He is a member of the first India Design Council, constituted by the government of India, and is member of the World Economic Forum (WEF) on the Global Council for Design.
He has led transformation engagements for clients: Bajaj Auto, Bajaj Finserv, Panacea Biotec, Varroc Group, Sahyadri Hospitals, Commonwealth Youth Games, Venky’s poultry.