Choosing datastores

Choosing datastores

Guide on how to select datastores to solve different problems





Identity resolution at Billions scale @Zeotap

Submitted Aug 10, 2021

Zeotap maintains an identity asset of around 50 Billion IDs which enables the ID resolution and Audience Matching use cases for AdTech & MarTech industry. In this presentation, we will look at the journey of zeotap’s Identity store over the years, how it got evolved from a naive KV implementation to a Hybrid KV + Graph store, the data access patterns used for solving the business needs and the underlying data models created using Aerospike & Scylla data stores.
Additionally we will also provide some insights into ops management, performance and cost metrics which helped us in making rational decisions throughout the evolution process.

Slides link:


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