Choosing datastores

Zeotap maintains an identity asset of around 50 Billion IDs which enables the ID resolution and Audience Matching use cases for AdTech & MarTech industry. In this presentation, we will look at the journey of zeotap’s Identity store over the years, how it got evolved from a naive KV implementation to a Hybrid KV + Graph store, the data access patterns used for solving the business needs and the underlying data models created using Aerospike & Scylla data stores.
Additionally we will also provide some insights into ops management, performance and cost metrics which helped us in making rational decisions throughout the evolution process.

Slides link: https://drive.google.com/file/d/1mHFo90_ARtxqYa9WOOY4qvOQsa2_alKJ/view?usp=sharing