Meta Refresh 2015

The web in your pocket

##Meta Refresh 2015 edition: The web in your pocket

We’re already in a world where smartphones outnumber all the desktops and laptops put together. A sizeable portion of your existing user base could be accessing your website only through a handheld device. It is quite likely that future web users will never experience a site on a large screen.

Undeniably mobiles, be it phones or tablets, have become a critical channel for user acquisition and customer engagement. In fact, one can argue that mobiles are already the primary touch-point for reaching and experiencing the web in many cases.

For many web designers and developers, however, the constraints of a mobile device continue to be a beast — small screen, low resources, fickle networks and the (often false) assumption that the user is always on the move with limited time at hand.

Responsive design hasn’t been enough. Mobile-first was just a start. It takes a lot more to tame the beast and to create a great browsing experience for a mobile user.

Meta Refresh 2015 will focus on enhancing web experience on mobile devices.

We’re looking forward to proposals about:

  • Evolution of web design in your organisation: what is the context of your business and customers? Why and how did you evolve your UX strategy and practice for mobile devices?
  • In your experience and practice, how does the context of mobile user influence the design of your websites? How does the behavior of users accessing web through a mobile differ?
  • How do you take complex web applications beyond the desktop? Speak to us from your experience.
  • What are the common misconceptions / incorrect assumptions about the mobile context? How did you figure these in your practice?
  • How do you design content for mobile websites? What kind of detailing is involved here?

And oh, if you disagree with the theme, we’d like to hear about that as well.

We are accepting proposals under the following sections:

  • Design process outlining concrete steps.
  • Mobile website strategy.
  • Content design.
  • Design patterns.
  • User research and insights.
  • Performance and front-end tools – crisp talks only.
  • Maintainability challenges.

Commitment to Open Source

HasGeek believes in open source as the binding force of our community. If you are describing a codebase for developers to work with, we’d like it to be available under a permissive open source license. If your software is commercially licensed or available under a combination of commercial and restrictive open source licenses (such as the various forms of the GPL), please consider picking up a sponsorship. We recognize that there are valid reasons for commercial licensing, but ask that you support us in return for giving you an audience. Your session will be marked on the schedule as a sponsored session.


The 2015 edition is a two-day single-track conference – 16 and 17 April. We invite proposals for:

  • Full-length 40 minute talks
  • A crisp 15-minute presentation
  • Sponsored sessions, 40 minute duration

Criteria to submit conference proposals

You must be a practising web developer or designer, and must be able to show how your own work has advanced the state of the web in the past year. You are expected to present original work that your peers — this event’s audience — recognise as being notable enough to deserve a stage.
If you are excited about someone’s work and believe it deserves wider recognition, we recommend you contact them and ask them to submit a proposal.

##Workshop proposals
If you are interested in teaching, sharing knowledge with the community and/or conducting professional trainings on CSS, front-end engineering and design, submit a proposal under workshop section. Specify past experience in teaching and conducting workshops. Even better if you share links to videos of workshops where you were an instructor.
We’ll host workshops starting October 2014 until April 2015.

###Buy tickets here:

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Meta Refresh is an umbrella forum for conversations about different aspects of design and product including: UX and interaction design CMS, content management, publishing and content marketing Information architecture more

Dheeraj Kumar


Render your single-page app on the server with Isomorphic Javascript

Submitted Jan 16, 2015

I’ll attempt to help you speed up your app by rendering your client-side JS app on the server with Node.js/IO.js, hence improving your page’s first render time.


In a recent analysis by Filament Group, using a framework increases a page’s first render time by several seconds. The larger the framework is, like Angular and Ember, the more performance penalties they incur (4 and 5 seconds).

Isomorphic Javascript is a technique to minimize the perceived performance penalties for the end user, by rendering your page on the server using Node/IO, and serving the static HTML generated. This significantly decreases the time to first render, which effectively speeds up the site drastically for the end user. The framework will then be loaded asynchronously, and will take over once loaded to provide the interactivity.


  1. This technique is especially useful in mobile devices, as seen from the analysis, where 3G speeds can cause ~5 seconds delay to the render time.
  2. SEO benefits just like a server-sided app.
  3. Progressive enhancement of the site, so the content loads first, and then is made interactive.

Considering this is MetaRefresh and not JSFoo, I’ll be talking about this technique in general, talking about the various advantages in detail, along with the tradeoffs required to build this into your app. However, as for implementation details, I’ll be talking from the context of Ember & Fastboot, Backbone & React, and

Note that the Meteor Framework is one of the most famous examples of Isomorphic Javascript. I haven’t used it personally, but will try to learn & include it in the talk :)


Curiosity, and an open mind.

Speaker bio

Hi, I’m Dheeraj.

I write Ruby & JS at Bang The Table, Bangalore. I’ve recently started learning Scala and being constantly amazed by its expressiveness.

I’m a member of & presented talks in several meetups including Bangalore Ruby User Group, Chennai.rb and Bangalore Ember.js Meetup Group. I’ve also helped organize India’s first regional Ruby conference - Garden City Ruby Conference

I love software design patterns, reverse engineering, cycling and Kaju Katli

I’m a proud opinionated Ember.js enthusiast. Go Hamster!


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Meta Refresh is an umbrella forum for conversations about different aspects of design and product including: UX and interaction design CMS, content management, publishing and content marketing Information architecture more