Meta Refresh 2015

The web in your pocket

Mobile web in an app world

Submitted by Rudi MK (@rudimk) (proposing) on Mar 30, 2015

This is a proposal requesting for someone to speak on this topic. If you’d like to speak, leave a comment.

Section: Application Design – full talk Technical level: Intermediate Status: Confirmed & Scheduled


Learn about Cleartrip’s experiences building for the mobile web.


  • Why mobile web still matters for Cleartrip - traffic patterns, user behaviour, conversion
  • Behaviour differences between mobile web, apps and desktop
  • Using mobile web for customer acquisition
  • Mobile web as a testing ground for new features
  • The future of mobile web

Speaker bio

Wishy co-manages the mobile product portfolio at Cleartrip, and is the product owner for the Cleartrip iOS and Windows Phone apps and mobile web. He has over eight years of experience in tech product management and marketing, in both B2B and B2C contexts. Prior to Cleartrip, he was heading the global product marketing function at Subex. He holds an MBA from IIM Lucknow, and a BE in Computer Engineering from Pune University. He blogs occassionaly at


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