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Design for Delight
Submitted by Vivek Raghavan (@vivekraghavan) on Thursday, 2 April 2015
To outline a customer driven methodology to innovate and delight the customer.
Designing a new product can be quite the daunting challenge. We’ll take an in-depth look in designing a new mobile product using a very customer centric methodology that we call Design for Delight. We’ll walk you through techniques we use to get delight and innovation, starting with understanding the customer, their motivations, testing ideas, experimentation and failing fast.
Both Bhaskar and Vivek are Product Management professionals with over 15 years of experience managing leading global products.
Bhaskar has extensive experience in accounting, enterprise retail, distribution and has a background in software sales and consulting. At Intuit, he manages two core product lines - QuickBooks Pro/Premier and QuickBooks Accountant. Prior to Intuit he has worked with IBM, and Sterling Commerce (now IBM). Bhaskar is an engineer with a MBA from IIM Ahmedabad.
Vivek comes largely from the startup world, he has co-founded/worked for 6 early stage startups in the Valley focused on wireless and consumer facing software. At Intuit, Vivek manages the TurboTax product line and runs discovery teams focused on finding new ways to disrupting Intuit’s existing businesses. He is an engineer with an MBA from Columbia University in New York.