Meta Refresh 2014

On the construction of user interface on the web

Criteria for proposing sessions: You must be a practising web designer/developer, and must be able to show how your own work has advanced the state of the web in the past year. You are expected to present original work that your peers — this event’s audience — recognise as being notable enough to deserve a stage.

About Meta Refresh: Meta Refresh is a conference where Design and UI development converge. A beautiful experience on the web is a result of a deep understanding of your user and the nuances of the medium. Meta Refresh aims to be the platform where designers and UI developers exchange ideas and skills and learn from each other.

Format: This year’s edition spans four days, with two days of workshops and two days of conference. All days feature a single track.

We are accepting talks on:

  1. Front-end implementations, mainly workflow, processes, tools and automation,
  2. CSS, animation, UX, trends, and typography, and
  3. Short, crisp talks on front-end tricks.

Talks on implementation have to be about original work. While covering scalability and productivity aspects to explain implementation details, proposers must also explain who is the user and what is the context in which their product is being used. Therefore, how content and design were tailored in each specific instance.

We also invite workshop proposals on:

  1. Build systems such as Grunt
  2. CSS frameworks such as Bootstrap 3 and Foundation
  3. MVC/JS frameworks such as Angular
  4. Animations/UX

Workshops will be held on 12th and 13th February at the TERI auditorium in Domlur, Bangalore.

If you are excited about someone’s work and believe it deserves wider recognition, we recommend you contact them and ask them to submit a proposal.

Last date for submissions: 12 January 2014.
Confirmations: 15 January 2014 onwards.

There is only one speaker per session. Attendance is free for selected speakers. HasGeek will offer a grant to cover your travel to and accommodation in Bangalore from anywhere in the world for speakers delivering full sessions (30 minutes or longer). As our budget is limited, we will prefer speakers from locations closer home, but will do our best to cover for anyone exceptional. If you are able to raise support for your trip, we will count that as a speaker travel sponsorship.

Travel grants are reimbursed at the end of the conference. You are expected to make your own travel and stay arrangements. We will assist with hotel recommendations, visa letters and general advice on travel.

Commitment to open source

HasGeek believes in open source as the binding force of our community. If you are describing a codebase for developers to work with, we’d like it to be available under a permissive open source license. If your software is commercially licensed or available under a combination of commercial and restrictive open source licenses (such as the various forms of the GPL), please consider picking up a sponsorship. We recognize that there are valid reasons for commercial licensing, but ask that you support us in return for giving you an audience. Your session will be marked on the schedule as a sponsored session.

Non Accepted Proposals

If your proposal is accepted for a session > 30 minutes long, we will cover your event ticket. If your proposal is not accepted, you can buy a ticket at the same rate as was available on the day you proposed. We’ll send you a code.


For queries about proposals / submissions, write to

Hosted by

Meta Refresh is an umbrella forum for conversations about different aspects of design and product including: UX and interaction design CMS, content management, publishing and content marketing Information architecture more

Shyamala Prayaga


A/B testing and beyond

Submitted Dec 20, 2013

On one side UX Designers focus on usability testing to drive conversions, but they are skeptical about A/B testing for multiple reasons that they cannot capture user emotions, interactions, challenges, usability issues etc. Then why invest on A/B testing?

On the other hand we have Business Teams and Product Managers who dont feel usability testing feasbile for every small web element from time, planning, go to market and budgeting aspects. Then why invest on usability testing?

This is a topic which everyone should be aware of and also should know when to use which technique. In my hands-on workshop I will be focusing on

  1. What is A/B testing
  2. What is Usability Testing
  3. Why A/B Testing
  4. When to use A/B testing Vs Usability Testing
  5. What can you A/B test?
  6. Do’s and Dont’s of A/B Testing
  7. A/B testing Techniques (Basic and Advanced)
  8. Tools for A/B testing
  9. Statistics, Funelling and Collecting Data from A/B testing

We’ll do a hands-on session by creating 2 versions of a webpage and will do a end to end A/B testing right from setting up your A/B test to gathering data, funneling and checking conversions.


A/B testing are a great way to help you drive more conversion on your website. A/B testing help you decide the best layout, headlines, images, message copy etc. that motivates the visitors to complete a transaction.

For many users A/B testing sounds like a “no-brainer”. You make two versions of a webpage (A and B), split traffic amongst those versions and choose the version that produces maximum conversions. That’s it! At the core, A/B testing is really as simple as I described.

Even if you are doing this kind of simple A/B testing, you are probably far ahead of your competition.But in order to truly boost your conversions, you need to know some of the advanced A/B testing tactics that only experienced practitioners currently use.

In this workshop I will walk you through the effective A/B testing tactics and tecnhiques from the basics to advance level.


  • Laptops
  • Any IDE for HTML coding
  • Basic HTML/CSS/JS Knowledge

Speaker bio

A self driven user experience evangelist and interaction designer with 13 years experience in mobile and web enterprise applications.

Presently working for Amazon, have past experience of working with companies like AOL, Mindtree, Yodlee, Kony Solutions and Pramati Technolgoies.


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Hosted by

Meta Refresh is an umbrella forum for conversations about different aspects of design and product including: UX and interaction design CMS, content management, publishing and content marketing Information architecture more