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1. Meet Peter Wang, co-founder of Anaconda Inc, and learn about why data privacy is the first step towards robust data management; the journey of building Anaconda; and Anaconda in enterprise.
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Suvrat Hiran
@suvrathiran
Submitted Apr 15, 2019
Quality of the data stored have significant implications to a product/system that relies on information. Unfortunately, data is entred erroneously into the system creating duplicate entry. This leads to decrease in the quality of data retrieval for any product/system.
Particularly for Freshworks, we are looking at incorporating deduplication as a feature in our CRM product, Freshsales. Here deduplication would help customer’s sales teams organize their database more efficiently. Duplicates entry could be because of spelling mistakes, abbreviation usage, different order of words, etc. We have built a machine learning system which does deduplication for over fifty million records for streaming data as well as spark based system for static data.
Problem overview
Challenges
Modeling methodology
Production deployment
My name is Suvrat Hiran, I have been working with Freshworks for last 6 months. I work at juncture of engineering and data science. During my 7+ years of industrial experience I have built various machine learning products at scale. I have previously worked with adtech, marketing automation, enterprise AI companies helping them build machine learning products. I graduated from IIT Kharagpur in Statistics and Informatics in 2011.
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