The Fifth Elephant 2012

Finding the elephant in the data.

What are your users doing on your website or in your store? How do you turn the piles of data your organization generates into actionable information? Where do you get complementary data to make yours more comprehensive? What tech, and what techniques?

The Fifth Elephant is a two day conference on big data.

Early Geek tickets are available from fifthelephant.doattend.com.

The proposal funnel below will enable you to submit a session and vote on proposed sessions. It is a good practice introduce yourself and share details about your work as well as the subject of your talk while proposing a session.

Each community member can vote for or against a talk. A vote from each member of the Editorial Panel is equivalent to two community votes. Both types of votes will be considered for final speaker selection.

It’s useful to keep a few guidelines in mind while submitting proposals:

  1. Describe how to use something that is available under a liberal open source license. Participants can use this without having to pay you anything.

  2. Tell a story of how you did something. If it involves commercial tools, please explain why they made sense.

  3. Buy a slot to pitch whatever commercial tool you are backing.

Speakers will get a free ticket to both days of the event. Proposers whose talks are not on the final schedule will be able to purchase tickets at the Early Geek price of Rs. 1800.

Hosted by

The Fifth Elephant - known as one of the best data science and Machine Learning conference in Asia - has transitioned into a year-round forum for conversations about data and ML engineering; data science in production; data security and privacy practices. more

Sandeep Amar

@sancalls

Everything you wanted to know about internet analytics - to infinity and beyond.....

Submitted Jul 5, 2012

This session will give a complete overview of internet data and analytics:

  1. Publishers/Website data: Google Analytics, Omniture, Internal analytics
  2. Audience measurement: comScore, Nielson, compete, quantcast, effective measures, hitewise…
  3. Ad server analytics: campaign evaluation, re-targeting data
  4. Real time analytics: chartbeat
  5. heap-map/usability data: Mouseflow, clicktale
  6. Social data: FB insights, twitter insights
  7. Adwords(SEM) data
  8. Adsense data

Outline

This session will give a complete overview of internet data and analytics:

  1. Publishers/Website data: Google Analytics, Omniture, Internal analytics
  2. Audience measurement: comScore, Nielson, compete, quantcast, effective measures, hitewise…
  3. Ad server analytics: campaign evaluation, re-targeting data
  4. Real time analytics: chartbeat
  5. heap-map/usability data: Mouseflow, clicktale
  6. Social data: FB insights, twitter insights
  7. Adwords(SEM) data
  8. Adsense data

Speaker bio

Sandeep Amar is the Head of Operations - Marketing /Audience and Analytics at Times Internet Limited. Sandeep carries with him 15 years rich experience in fields as diverse as Marketing, Brand communications, analytics, search engine optimization and social media marketing. He has worked with Citigroup India, Zee Telefilms Ltd, The Hindustan Times and the Times of India Group. With his Head of Marketing hat, he heads the complete brand campaign for all Indiatimes properties and with his Head of Audience hat, he leads the Analytics, Retention and engagement and SEO efforts for entire Indiatimes portals. Sandeep is an alumnus of FMS, Delhi, from where he did his MBA with specialization in marketing management. Sandeep is also a Six Sigma Black belt in quality. His blogs can be read at: http://www.internetevolution.com/archives.asp?section_id=687

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Hosted by

The Fifth Elephant - known as one of the best data science and Machine Learning conference in Asia - has transitioned into a year-round forum for conversations about data and ML engineering; data science in production; data security and privacy practices. more