The Fifth Elephant 2012

Finding the elephant in the data.



Social Media & Text Analytics using Open Source Tools

Submitted Jul 5, 2012

Discuss how you can start analyzing Social Media Data today using Open Source Tools like RapidMiner or Open Source Languages like Python, R and PERL.


You don’t need the most expensive Text Mining Tools or even expensive software to start doing Text Analytics. This session will first cover Social Media Analytics and the range of work that can be done in analyzing Social Media Data. We will then look at a simple framework for doing text analytics and a demo of the same using Rapid Miner. We will also talk about some libraries available in R and Python to start doing Social Media Analytics and any other Text Analytics as well.


Laptop and a version of Rapid Miner and R downloaded if you want to follow along. If not, just come in with an open mind and learn what’s possible.

Speaker bio

Randhir is an Online and Social Media Analytics Professional with over 10 years of Analytics and Retail IT consulting experience. He has consulted with Retail and Technology giants such as Gap, Nordstrom, DELL, Bestbuy among others. He started his career as a Developer with Infosys and moved onto a Project Management role. He also counsels young professionals on improving their resumes at You can read more about Randhir at or

Sanjeev Mishra is the Co-Founder of Convergytics and has over 13 years of analytics experience with companies such as GECIS, TNS and Mu Sigma and has consulted with the likes of DELL and The Home Depot. His company has designed a unique end-to-end social media solution using open source tools and he will be talking about it during this lecture as well.



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