Droidcon India 2013

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India Against Spam - Social change through Android app

DJ

Deepak Jharodia

@deepakj

Creating an app is easy. Getting it to masses is difficult. Especially if you are a single-developer outfit. Moreover, this is an app for social change, you don’t plan to make money out of it. So, there are no marketing dollars you can spend. Hoow do you promote this app then? How do you meet user expectations?
Find the app here: https://play.google.com/store/apps/details?id=com.deepakj.smspam
Be sure to check out reviews.

Outline

I created an app called - India Against Spam. It allows to report spam SMS/Call with a single tap by using TRAI-specified format. Once reported the smpammer is disconnected.
The app won an award at mBilionth, South-East Asia(http://mbillionth.in/event-2013/winners-2013/winners-m-infrastructure/). This is an app which solves a very basic problem. And it makes sense once it reaches a critical user base. Yet, it is challenging to get the app to users. I want to present a case study of challenges I faced and how I solved them.

Speaker bio

I am a part-time Android developer. I focus on apps for social change. I learned Java and Android-framework as I worked on my first app - India Against Spam.

Links

Slides

http://www.slideshare.net/deez0112/india-against-spam

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