Droidcon India

Droidcon's first Indian edition

Droidcon is India's first national Android conference and is a part of the worldwide Droidcon series of events. This is a technical conference, for developers by developers.

Sessions are for 45 minutes each (30 speaking, 5 Q&A, 10 transition). We will have three parallel tracks over two days, with 8 sessions per track per day. Workshop sessions are 60 minutes each (50 speaking, 10 minutes for transition between rooms).

We recommend you illustrate your sessions with demos of your own code and applications. Please refrain from making a pitch without explaining how it works, as your primary audience will be developers.

Sessions will be ranked by community voting and selected by a program committee with representation from the local community and the international Droidcon events. Confirmed speakers get free tickets to the event. Anyone who proposes to speak but isn't confirmed will still get early bird pricing. If you've proposed to speak, there's no need to rush to buy a ticket. We'll be in touch with you.

Participants may reserve their tickets from http://droidcon.doattend.com.

The event will have three parallel tracks. The list below will be consolidated down to three by the program committee.

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droidconIN is an annual conference on Android, part of the worldwide series of events. more

Aakrit Vaish

@aakrit2

Demystifying Mobile Advertising

Submitted Oct 31, 2011

To go in depth into the various mobile advertising solutions available, so a developer can better understand how to use ads to successfully generate revenue.

Outline

1) Ad networks/exchanges/mediation layers: Differences between them, typical eCPMs, when/why/what to use?
2) Display/video/offers/location ads: Differences between them, typical eCPMs, when/why/what to use?
3) Where/when should you place ads to optimize revenue with least impact on user experience?
4) Direct Ad Sales opportunities

Speaker bio

Aakrit Vaish is Managing Director, Flurry, India, recently establishing an office in Mumbai. He oversees all business activities for the company in India, including worldwide advertising operations, business analysis, corporate reporting and the company’s customer center. His primary responsibility in this role is to maximize overall revenue for the company across its portfolio of advertising products by creating monetization and user acquisition strategies for iOS and Android application developers, the company’s core customer-base. He regularly analyzes market and platform trends using Flurry’s data set, which tracks more than three times the data volume of Twitter. Prior to Flurry, Aakrit worked as a Strategy Consultant for Deloitte Consulting, serving clients in the public sector. Aakrit has a BS in Industrial Engineering from the University of Illinois at Urbana-Champaign. Aakrit is an active member of various groups and organizations in Silicon Valley that focus on the business of mobile applications, including The Silicon Valley Android Developers Meetup (http://www.svandroid.org/), the largest gathering of Android developers in the world.

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Hosted by

droidconIN is an annual conference on Android, part of the worldwide series of events. more