How to sell anything: Starting conversations listeners want to continue

Feb 2016

15 Mon

16 Tue

17 Wed

18 Thu

19 Fri 09:00 AM – 09:25 AM IST

20 Sat 09:00 AM – 09:25 AM IST

21 Sun

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This year (2016) The Goa Project features a separate track on Entrepreneurship.

Any form of Entrepreneurship is not easy. But there are specific sectors that are more challenging than the others. If you are trying to build a sustainable organization in a difficult and / or unglamorous market, this is a great opportunity to show case it to the world. Please come and share your success stories, failures, learnings and experiences.

Some examples (but not limited to) are:

  Creative entrepreneurs  in design / performing arts / social impact space

  Consumer facing business that is self-sustainable and profitable

  Sectors like infrastructure, waste management, renewable energy, engineering, agri-food..

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  The tragedy of the commons
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  Useful technologies that require behavioural change / have poor adoption curves..

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  Developing markets outside India  
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  Difficult to monetize sectors such as music or entertainment

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  Any thing else and more..
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The emphasis is not really on the sector or even the problem-opportunity-solution. Tell us how you are cracking the challenges of adoption, sustainability and scalability. Even if it is Work in Progress, there is a lot we can all learn from you.

Hosted by

The Goa Project

#The Goa Project Funnel The Goa Project is an unconference - where unlike a typical conference, the talks are not put together by a panel or knowledge partner - but is proposed by the attendees themselves. You propose a session or talk that might be of interest to the audience at the unconference, … more

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How to sell anything: Starting conversations listeners want to continue

Submitted Jan 14, 2016

Technical level: Beginner

The goal of this workshop is to demystify the process of selling and storytelling and give hands-on practice/feedback on pitching.

Outline #

The art of persuading people to buy - a premise, a proposition, a product, a mission, or anything else - is much less complex than most people imagine. In fact, we do it every day outside of work in every conversation we have. The key is to focus on what you want to accomplish while keeping in mind how people listen and engage. Then it’s easy to build a persuasive story and keep the conversation going.

Requirements #

The desire to better understand how to persuade - and be the best you you can be as a storyteller.

Speaker bio #

Annette Kramer, PhD is the top pitch doctor in London and a business advisor to companies large and small. Her work has helped buisnesses break into new markets, raise investment and excel at sales. She collaborates with executives and managers to craft and deliver more compelling stories that make it obvious to listeners why they should continue the conversation.

Annette’s began in the theatre coaching professional actors, developed content in early NY the tech scene, and has many years of business experience, including 8 years at PricewatershoueCoopers. Clients include multi-national companies, the UK government, tech accelerators, innovation departments at top university, media agencies, and winners of BBC1 Dragon’s Den. She is also the advisor on innovation and social enterprise for the Cambridge Centre for Global Equality and one of 9 Fellows at the think tank St. George’s House, Windsor Castle.

Links #