Lenses or Frames are a crucial element in any design. Through the last few years of TGP we’ve been exploring methodologies & principles of design, thoughts on various domains of design & your journeys through novel concepts & explorations. This year we thought we should pick up one lens through which you can view your design - Designing through the lens of India.
Being a part of a global community means taking in a lot of concepts from the east and west giving rise to a state of constant flux - but what have these trends meant for our cities, people and places? Through this years design track we want to invite speakers to talk about their work through principles, ideologies or (even better) work samples of how they’ve understood an element of our country and designed for it.
We’re throwing out a few ideas to elaborate the type of topics we’d like to encourage this year - Designing for preserving our past / cultural heritage, designing for the evolving needs of rural India, designing urban farming techniques to grow crops more economically, Designing modern housing units (and also in the process defining what it means to be a Modern Indian!), designing a type-face resonating the spirit of urban youth, designing a system of ethics for using mobile apps, designing for local eco-systems, designing a rural education system that allows you to earn while you learn. We’re keen on understanding the challenges you pick up in your work / your practice and through it understand the elements of an Indian context you work with.
Tinker Stories - Design for Startups
To understand how design works / should work for startups.
The startup boom in India has opened up opportunities for Designers to work with some very interesting problem statements. The various phases that a project goes through in the process from idea to execution are worked in collaboration with the leadership teams of fairly young startups who want the quickest possible way to create a meanigful product.
The mindset and approach to be taken here seems to be very different from your typical corporate projects. We are planning to share our learnings from experiences of working with nearly 20 startups in the timeframe of 1 year.
We’ll talk about the process, the do’s the don’ts and the stories we found interesting enough to share with everyone.
some water and lots of enthusiasm :)
Jasmeet Singh Sethi is a Bangalore based User Experience Designer & Design Strategist with 4 years of experience in working with Design consultancies and Start-ups on both Enterprise and consumer grade projects.
Founder and CEO at Tinkerform, he aids start-ups in Service and product Innovation. He is actively involved in setting upa design direction and strategy for start-ups working on fresh ideas.