Lenses or Frames are a crucial element in any design. Through the last few years of TGP we’ve been exploring methodologies & principles of design, thoughts on various domains of design & your journeys through novel concepts & explorations. This year we thought we should pick up one lens through which you can view your design - Designing through the lens of India.
Being a part of a global community means taking in a lot of concepts from the east and west giving rise to a state of constant flux - but what have these trends meant for our cities, people and places? Through this years design track we want to invite speakers to talk about their work through principles, ideologies or (even better) work samples of how they’ve understood an element of our country and designed for it.
We’re throwing out a few ideas to elaborate the type of topics we’d like to encourage this year - Designing for preserving our past / cultural heritage, designing for the evolving needs of rural India, designing urban farming techniques to grow crops more economically, Designing modern housing units (and also in the process defining what it means to be a Modern Indian!), designing a type-face resonating the spirit of urban youth, designing a system of ethics for using mobile apps, designing for local eco-systems, designing a rural education system that allows you to earn while you learn. We’re keen on understanding the challenges you pick up in your work / your practice and through it understand the elements of an Indian context you work with.
'Make the blue more blueeeeee' - Feedback on feedbacks
Designers, at the current moment are both fortunate and unfortunate at the same time. Fortunate, because design is being recognised. Unfortunate, because design is being recognised for wrong reasons. I shall share some of my experiences in design receiving feedback from 3 different product startups, I have worked with before. Extending that, I shall share my thoughts on how a clever feedback and an open mind can bring out great product from a design team.
The idea of freedom breeds creativity is stupid. Constrains push you forward to think different. You could snatch my fork and still ask me to eat a cake. I will figure out a way. But you cant tie my mouth and hands. But how do you know? Wether you are snatching my fork or tying my mouth? In the past 18 months, I have worked with 3 different startups and have interacted with various stakeholders. Marketing, Business Analysts, Founders, Technologists and have received feedback from them. Some are funny, some are stupid but major ones are stunning. One such feedback prompted me to say
‘That thing that you are asking for in the product, is something Nolan was considering for Interstellar and No, I cant do that in 2 days’
It will be fun hearing them and more fun, discussing possibilities to fix the madness. We have great designers in the country but now we need great enablers. Not to forget, Steve Jobs was not a designer, but a design enabler. ‘Does this mean, this session would make you Steve Jobs?’ - of course not :)
• Masters in New Media Design from National Institute of Design.
• Previous experience in Adobe,Holachef.com.
• Winner of ‘Records for Life’ contest by Bill and Melinda gates foundation.
• Currently a part of fintech startup in Bangalore.