Lenses or Frames are a crucial element in any design. Through the last few years of TGP we’ve been exploring methodologies & principles of design, thoughts on various domains of design & your journeys through novel concepts & explorations. This year we thought we should pick up one lens through which you can view your design - Designing through the lens of India.
Being a part of a global community means taking in a lot of concepts from the east and west giving rise to a state of constant flux - but what have these trends meant for our cities, people and places? Through this years design track we want to invite speakers to talk about their work through principles, ideologies or (even better) work samples of how they’ve understood an element of our country and designed for it.
We’re throwing out a few ideas to elaborate the type of topics we’d like to encourage this year - Designing for preserving our past / cultural heritage, designing for the evolving needs of rural India, designing urban farming techniques to grow crops more economically, Designing modern housing units (and also in the process defining what it means to be a Modern Indian!), designing a type-face resonating the spirit of urban youth, designing a system of ethics for using mobile apps, designing for local eco-systems, designing a rural education system that allows you to earn while you learn. We’re keen on understanding the challenges you pick up in your work / your practice and through it understand the elements of an Indian context you work with.
Relating a persons visual identity to the branding of thier profession, product,service or simply for the sake of remembering the face.
I would like to share my thoughts on ‘How to influence the crowd through your identity’and particularly Understanding the power of maintaining a signature style.Through this presentation I would like to show people from various backgrounds and thier visual identity that sets them apart from others.
Indian style of dressing has been evolving in varied forms and promoted by many famous personalities, as their signature style.The famous ‘Nehru Jacket’ gained momentum, after it got featured in the Vogue magazine in 1964.The formal yet quirky jacket, that was worn by the Kashmiri pandit with a churidar and rose-bud for finishing touches, became the ‘in thing’ during the 60s’ in the West with vivid psychedelic prints running alongside basic ones.To add more,The British rock band Beatles or The American singer Frank Sinatra sported this tradional-luxe jacket during their perfomances.
Its like the Modi jacket which is a part of our Prime-Ministers identity and now widely copied by many young adults to set the trend.
Speaking about women,Indira Gandhi, the lady with a crisp and commanding personality, often wore silk sarees, combined with a couture over coat, during her frequent visits abroad.
In a sea of haute couture evening gowns and suits worth millions, Nandita Das, the famous actress walked down the red carpet in a silk saree with a simple gold border and teamed it up with matching Indian jewellery.
A very unique example will be of Sudhir kumar Chaudhary, who considers sachin tendulkar as his god and cricket as his relegion.His body is painted in the Indian colours, with Sachin Tendulkar’s name painted across, blowing the conch and waving the Indian flag incessantly. Many of us have even spotted him during India matches.
These are a just a few examples of famous people that show the effects of a persons visual identity on the surrounding crowd.
I am a young fashion designer, with deep love for animals and primarily cats. I love to socialize, attend varied events, taste new food, feel new fabrics, help my friends dressing up for parties and also to listen to other people’s ideologies about living a content life.
On a more serious note I design customised ensembles and will soon launch my first signature collection, under the label name ‘SOLEIL’.