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The Goa Project

The Goa Project 2018

The Goa Project 2018

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Amev Burman

@amevburman

Influencer Marketing - The power of Micro Influencers

Submitted Sep 25, 2018

Section: Fringe & Geekery Technical level: Intermediate

I will be talking about the pro and cons of Influencer Marketing and the comparison between Macro and Micro Influencers. Most brands and agencies treat Influencer Marketing as a black box. We’ve built a platform that helps bring out the numbers behind influencer marketing.

Outline

  • Whart is Influencer Marketing
  • The challenges of Influencer Marketing
  • Macro vs Micro Influencers
  • How to run your first insfluencer marketing campaign

Requirements

Curisosity

Speaker bio

I have been closely following this industry for over 2 years. I have conducted thorough research through influencers and brands and developed Adfluence Hub based on the learnings. Having a background in tech and a curiosity in current digital marketing trends, the amalgamation of both excites me.

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The Goa Project
#The Goa Project Funnel The Goa Project is an unconference - where unlike a typical conference, the talks are not put together by a panel or knowledge partner - but is proposed by the attendees themselves. You propose a session or talk that might be of interest to the audience at the unconference, … more