Hello folks,

We have had a good cadence with the newsletter sessions under ContentWeb. In July, Abhishek Rai started the session with explaining a general strategy for newsletters, the summary of which is posted on https://hasgeek.com/metarefresh/on-technology-and-tools-for-newsletters/about

In August, Pranay Kotasthane of Takshashila Institution shared the work he was doing on sending out a specific newsletter, with questions about audience, niche content, etc. Pranay also revealed a mysterious persona named Rohan??? during the session who has been working with him on strategizing newsletters, content and podcasts. Video and slides of the session are here: https://hasgeek.com/metarefresh/on-technology-and-tools-for-newsletters/updates/video-and-summary-from-the-session-with-pranay-k-f-6u6VXHRBX1bfPfiV1Tn1Nz

In August, Abhishek and I were working on getting a bunch of writing workshops in place + sessions for September and October, so that we continue our monthly cadence. What has been missing so far is the conversation between these sessions, and how we want to build a forum for discussing newsletters, including the mundane issues of cadence, tools and audience. We’d love your suggestions on the same.

We also thought of rounding up everyone who has spoken about newsletters, in the month of October, to do a sort of closed door session to share our pain points, challenges and how we can approach these, as a peer group. If you have ideas, share them in the comments section.

Next week onwards, we have two guests from Scroll.in:

Rohan V, Associate Editor at Scroll, who will speak about the newsletter he manages - called The Political Fix. Abhishek plans to speak to Rohan about the journey, challenges, audience and tools, similar to the conversation with Pranay. If you want Abhishek to ask Rohan specific questions, or if you have thoughts on how to steer the conversation, chip in your comments on https://hasgeek.com/contentweb/content-strategy-for-the-political-fix-scrolls-newsletter/comments
In the following week, Ritesh Mehta, co-founder of ScrollStack will share how they are approaching ScrollStack as a Patreon-like platform. Again, a good time to ask Ritesh questions from content production standpoint, and how ScrollStack plans to stack itself up against Substack that is launching in India, shortly. https://hasgeek.com/contentweb/scrollstack-com-a-platform-for-creators-to-own-monetization/
From what I understand, Ritesh and team are taking a bet with mobile payments and the opportunity to get paid faster and sooner as a content producer via this medium. Ritesh has expressed his thoughts here: https://ritesh.scrollstack.com/post/435/How-micropayments-on-ScrollStack-can-help-creators-monetise-their-content-

Well, this is already a long update, but here’s what we have thought of for October:

Chat with Ragamalika from TheNewsMinute (TNM) on TNM’s newsletter workflow.
Potentially a chat with the communications team at Dvara research, on how they put newsletter together, again for a niche audience.
Hopefully, Dilip D’Souza will agree to do a writing workshop which will help us get set with the fundamentals of writing.

And, we hope to hear from you on topics, guests and how we can engage in regular conversations as we traverse our journeys with newsletters.

In POST haste (and Ambika will throw a shoe at me for my bad puns),

Zainab (sipping adrak chai)

Newsletters - picking right tools and technologies

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