Mar 2015
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21 Sat 10:00 AM – 03:00 PM IST
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Data speaks for itself at any point of time, and provide you with validations or rejections on your hypothesis. A data-centric approach toward web-design serves the same cause. The design/ layout of any website is based on certain intuitions of the designer, and many a times there is a conflict of interest between the designer and the business team. How about tweaking the website to bridge the gap between design and business?
The session will focus on how designers, engineers, optimization specialists and businesses can use data (statistics) to drive design opinion, thereby optimizing their websites and web applications.
Schedule: TBA
Date: 21 March 2015
Venue: Wingify
14th Floor, KLJ Tower North, Netaji Subhash Place, Pitam Pura, Delhi
Google Maps: http://bit.ly/1AmaGYh
Hosted by
Amit Ghasghase
You will learn how to get the data to help define a test hypothesis
As websites become ever more complex and elaborate, the number of avenues which may or may not result in higher conversion rates just keep inching up. The key to a successful optimization strategy is to separate the fluff from the stuff that matters.
This session will explain the methodology, a budding optimization specialist needs to adopt if they want to run a successful optimization campaign.
I will explain how an optimization specialist can conduct research to understand qualitative insights that will enable them to create suitable hypotheses to be tested.
A willingness to learn and an open mind
I’m a Product Manager at Wingify. I am responsible for design, development and success of new products.
Hosted by
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