Data speaks for itself at any point of time, and provide you with validations or rejections on your hypothesis. A data-centric approach toward web-design serves the same cause. The design/ layout of any website is based on certain intuitions of the designer, and many a times there is a conflict of interest between the designer and the business team. How about tweaking the website to bridge the gap between design and business?
The session will focus on how designers, engineers, optimization specialists and businesses can use data (statistics) to drive design opinion, thereby optimizing their websites and web applications.
Schedule: TBA
Date: 21 March 2015
Venue: Wingify
14th Floor, KLJ Tower North, Netaji Subhash Place, Pitam Pura, Delhi
Google Maps: http://bit.ly/1AmaGYh
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Meta Refresh is an umbrella forum for conversations about different aspects of design and product including: 1. UX and interaction design 2. CMS, content management, publishing and content marketing 3. Information architecture 4. Product design 5. Privacy in product design more
AG
Amit Ghasghase
Your First Step into Optimization - How to test things that matter?
Submitted Mar 8, 2015
Technical level: Beginner
You will learn how to get the data to help define a test hypothesis
Outline
As websites become ever more complex and elaborate, the number of avenues which may or may not result in higher conversion rates just keep inching up. The key to a successful optimization strategy is to separate the fluff from the stuff that matters.
This session will explain the methodology, a budding optimization specialist needs to adopt if they want to run a successful optimization campaign.
I will explain how an optimization specialist can conduct research to understand qualitative insights that will enable them to create suitable hypotheses to be tested.
Requirements
A willingness to learn and an open mind
Speaker bio
I’m a Product Manager at Wingify. I am responsible for design, development and success of new products.
Comments
Hosted by
Meta Refresh is an umbrella forum for conversations about different aspects of design and product including: 1. UX and interaction design 2. CMS, content management, publishing and content marketing 3. Information architecture 4. Product design 5. Privacy in product design more
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