Data speaks for itself at any point of time, and provide you with validations or rejections on your hypothesis. A data-centric approach toward web-design serves the same cause. The design/ layout of any website is based on certain intuitions of the designer, and many a times there is a conflict of interest between the designer and the business team. How about tweaking the website to bridge the gap between design and business?
The session will focus on how designers, engineers, optimization specialists and businesses can use data (statistics) to drive design opinion, thereby optimizing their websites and web applications.
Schedule: TBA
Date: 21 March 2015
Venue: Wingify
14th Floor, KLJ Tower North, Netaji Subhash Place, Pitam Pura, Delhi
Google Maps: http://bit.ly/1AmaGYh
Hosted by
Meta Refresh is an umbrella forum for conversations about different aspects of design and product including: UX and interaction design CMS, content management, publishing and content marketing Information architecture more
TM
Taruna Manchanda
@taruna2309
How to optimize your webpages - lessons learnt from 101 VWO customers' A/B tests
Submitted Mar 8, 2015
Technical level:
Beginner
Learn what should you test on your pages to optimize them and how to frame hypothesis for a successful test.
Outline
Get answers to
- What should you test on your webpages?
- How to frame a test hypothesis?
- What are the common mistakes that you should avoid when testing?
- How to analyze your test results to get meaningful insights?
and many more...
Speaker bio
Digital Marketer at Wingify.
I handle all paid acquisitions and customer case studies.
Comments
Hosted by
Meta Refresh is an umbrella forum for conversations about different aspects of design and product including: UX and interaction design CMS, content management, publishing and content marketing Information architecture more
{{ gettext('Login to leave a comment') }}
{{ gettext('Post a comment…') }}{{ errorMsg }}
{{ gettext('No comments posted yet') }}