Meta Refresh 2014

On the construction of user interface on the web

Balaji Hariharan


Innovations in Online Advertising - Role of Front end technologies and India

Submitted Dec 27, 2013

Front end technologies are typically ignored by developers, thinking it now “cool”, challenging or innovative. I want to focus great innovations in the industry in the field of Online Advertising, all driven by tools built using front end technologies JavaScript, jQuery, HTML, CSS and the likes.


What you can expect to learn?

  1. Increase display Ads Yield using JavaScript
  2. Publisher Studio - 1-click instant text link building without having to publish pages - Dynamic links loaded from AWS via JavaScripts
  3. Automatic product recognition in text & linking
  4. Automatic product recognition inside images & linking
  5. In-image Ads - Images now speak
  6. Bookmarklets and their power
  7. Contextual and Re-targeted Ads

Goal is not teach design or coding, but to inspire front end experts with great examples.



Speaker bio

Balaji Hariharan has a masters from BITS Pilani, and is a seasoned Product Manager with 10+ PM years in the industry, across Microsoft and Amazon. He was a product manager in Outlook team in Microsoft driving some front-end features, has experience driven multi-million deals with large enterprises, and currently driving cool innovative products from Amazon Bangalore

LinkedIn -


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