Meta Refresh 2013

The design and engineering of user interface on the web

Meta Refresh is a conference on the construction of the user experience on the web. The 2013 edition is about letting go. It’s about learning the skills necessary to build experiences which cannot possibly exist on any medium apart from the internet. It will showcase people who have a deep understanding of what the internet is, and what it can be; people who have built experiences and who can recount their experiences doing so.

The details

Meta Refresh 2013 is a single-track event over two days. All proposals will be evaluated by the program committee consisting of:

The program committee will not consider public voting when making selections, as the current form of voting has a weak correlation to relevance, but will instead look at the discussion each proposal generates. If there is a proposal you find notable, please leave a comment.

For this year’s event, we are seeking original presentations from practising designers and frontend engineers on why something should be done the way you say, rather than how. The conference stage is a place to convince the audience to your point of view. Howto guides go on the website.

As a single track event, you will have the full audience in the room with you, and we expect you to keep it engaged. Please submit examples of prior speaking experience, or a video introducing yourself and your topic, plus proof that you practice what you preach.

Attendance is free for selected speakers. HasGeek will cover your travel to and accommodation in Bangalore from anywhere in the world. As our budget is limited, we will prefer speakers from locations closer home, but will do our best to cover for anyone exceptional. If you are able to raise support for your trip, we will count that towards an event sponsorship.

There are no sponsored sessions at Meta Refresh. Your speaking opportunity is at the discretion of the program committee alone.

If your proposal is not accepted, you can buy a ticket at the same rate as was available on the day of your proposal.

Discounted tickets are available from


We will make the first round of confirmations by late December, a second round by mid-January, and will finalize the schedule in early February. More specific dates as they get closer. The event is on Feb 22-23.

Commitment to open source

HasGeek believes in open source as the foundation of the internet. Our aim is to strengthen these foundations for future generations. If your talk describes a codebase for developers to work with, we require that it is available under a permissive open source license, a license that does not impose itself on subsequent work.

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Meta Refresh is an umbrella forum for conversations about different aspects of design and product including: UX and interaction design CMS, content management, publishing and content marketing Information architecture more



Get down to business - Your client is wrong

Submitted Jan 9, 2013

Understanding a business, its vision and goals are the most important
aspects of executing great design and projects. I will talk about how, in a repeatable manner, you can engineer great outcomes for the projects you work on.


Great design, great products and great technology do not evolve out of understanding a tech spec document, a project brief or the ability of a client to speak technology. They evolve from understanding the roots of a problem.

Running an agency, we are often able to set it apart from others purely based on our ability to talk human with clients. Understand what keeps them up at night; not what sort of traffic they are expecting.

Importantly, if your client does not keep up with technology - they are probably misinformed or have “heard” about what they need. Your first conversation with them can define the whole relationship - service or product, internal or external.

Understand the business. Tools come and go, ways to do things can be right or wrong, screen sizes wary. Talk their language and design or execute in your own. Let your client own the vision, and you can own the execution.

The ability to ask the right questions that get to the root of the problem can make the difference between creating average outcomes versus amazing outcomes.

And you can repeat these outcomes, not one at a time but hundreds
simultaneously. I will talk about how you get there with some real case
studies that could have gone incredibly pear shaped had we not
understood the problem.

Speaker bio

Ruchir created Langoor out of his living room in the middle of 2009. Having been a freelancer in the web design and development space since he was 15, he has worked on more than 450 projects in the field. These projects have ranged from working with startups and not-for-profits to governments and large companies. He craves every opportunity to have a wide and valuable impact. That is reflected in everything he does at Langoor and he has been the driving force behind Langoor’s vision and growth.

Ruchir is also the Founding Chair of the Australia India Youth Dialogue and the Founder of the Australia India Business Council Young Professionals Chapter. Ruchir in a Non-Executive Director of the Foundation for Young Australians, Vice President of International Advertising Association Australia Young Professionals and a former
member of the Australian Web Industry Association National Committee, Australian Interactive Media Industry Association (NSW) Committee and the Australia India Business Council NSW Management Committee.

Ruchir sits on the Board of International House at the University of
Sydney and is a former President of the University of Sydney Union.


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Hosted by

Meta Refresh is an umbrella forum for conversations about different aspects of design and product including: UX and interaction design CMS, content management, publishing and content marketing Information architecture more