Meta Refresh 2013

The design and engineering of user interface on the web

Meta Refresh is a conference on the construction of the user experience on the web. The 2013 edition is about letting go. It's about learning the skills necessary to build experiences which cannot possibly exist on any medium apart from the internet. It will showcase people who have a deep understanding of what the internet is, and what it can be; people who have built experiences and who can recount their experiences doing so.

http://metarefresh.in/2013

The details

Meta Refresh 2013 is a single-track event over two days. All proposals will be evaluated by the program committee consisting of:

The program committee will not consider public voting when making selections, as the current form of voting has a weak correlation to relevance, but will instead look at the discussion each proposal generates. If there is a proposal you find notable, please leave a comment.

For this year's event, we are seeking original presentations from practising designers and frontend engineers on why something should be done the way you say, rather than how. The conference stage is a place to convince the audience to your point of view. Howto guides go on the website.

As a single track event, you will have the full audience in the room with you, and we expect you to keep it engaged. Please submit examples of prior speaking experience, or a video introducing yourself and your topic, plus proof that you practice what you preach.

Attendance is free for selected speakers. HasGeek will cover your travel to and accommodation in Bangalore from anywhere in the world. As our budget is limited, we will prefer speakers from locations closer home, but will do our best to cover for anyone exceptional. If you are able to raise support for your trip, we will count that towards an event sponsorship.

There are no sponsored sessions at Meta Refresh. Your speaking opportunity is at the discretion of the program committee alone.

If your proposal is not accepted, you can buy a ticket at the same rate as was available on the day of your proposal.

Discounted tickets are available from http://metarefresh.doattend.com/

Dates

We will make the first round of confirmations by late December, a second round by mid-January, and will finalize the schedule in early February. More specific dates as they get closer. The event is on Feb 22-23.

Commitment to open source

HasGeek believes in open source as the foundation of the internet. Our aim is to strengthen these foundations for future generations. If your talk describes a codebase for developers to work with, we require that it is available under a permissive open source license, a license that does not impose itself on subsequent work.

Hosted by

Meta Refresh is an umbrella forum for conversations about different aspects of design and product including: 1. UX and interaction design 2. CMS, content management, publishing and content marketing 3. Information architecture 4. Product design 5. Privacy in product design more

Ashok Banerjee

@ashokbanerjee

A/B testing Platform

Submitted Jan 2, 2013

In this talk I will motivate the need for an experimentation platform. I shall discuss the various modules of an experimentation platform and share how to go about designing or building such a platform. I shall also work on the basic mathematics to develop the intuition (not just share the final formula) of when a result is statistically significant.

Outline

The greatest tool for rapid innovation is rapid experimentation. The true crystal ball for all experiments is the greatest designer of all - the internet. Actions of people on your site tell you what your audience desires or even craves.

In an A/B testing platform we require: 1) Cohort-aware bucketing 2) Stickiness beyond a session and translated to an user 3) Ability to fix the percentage of users who will see an experiment e.g. 1% 4) Determining statistical significance of results (Gaussian error and beyond) 5) Ability to rapidly deploy the changes to production

In this talk we shall talk about discuss all 5 layers and include basic mathematics to develop the intuition behind the formulae for statistical significance.

I will also discuss how to extend this beyond

Requirements

Basic understanding and knowledge of experiments

Speaker bio

Ashok Banerjee is VP of Data Platform and Analytics Engineering at Flipkart and has to date 22 patents approved and counting. Prior to Flipkart Ashok has worked at Twitter in San Francisco and Google in Mountain View.

Experience Summary (reverse chronologically)

Ashok today leads the technology team for Data Platform and Analytics at Flipkart and has also led the largest online Supply Chain infrastructure in India (Flipkart) - At Google he led a large scale Datawarehouse infrastructure which converts SQL (approximately) into execution on a platform built on MapReduce, GFS, Columnar compressed data using block oriented computing. This was at the scale of many billion rows added per day (cannot disclose how many billions) - At Google Ashok had led the payment processing infrastructure which processes payments for Adwords, Adsense, Checkout and Google Apps At BEA he worked on WebLogic Server and led infrastructure teams on EJB Container, Web Container, Classloading, Application Deployment within a Server etc. - At Oracle Ashok led the Oracle Application Server Clustering infrastructure and also worked on EJB container and RMI-IIOP Protocols

Ashok takes interest in Experimentation platforms and Innovation Enablers, Large Data Systems (Databases and alternative databases - NOSQL, Message Systems), Parallel Computing, Distributed Systems, Fault Tolerant Computing, Database, Recommendation Systems, Supply Chain and Mathematical Models and Investments.

On the non-work side Ashok enjoys - sailing, wind surfing, horse riding, german shepherd dogs and soccer.

Comments

{{ gettext('Login to leave a comment') }}

{{ gettext('Post a comment…') }}
{{ gettext('New comment') }}
{{ formTitle }}

{{ errorMsg }}

{{ gettext('No comments posted yet') }}

Hosted by

Meta Refresh is an umbrella forum for conversations about different aspects of design and product including: 1. UX and interaction design 2. CMS, content management, publishing and content marketing 3. Information architecture 4. Product design 5. Privacy in product design more