JSFoo 2012

• Thinking in Ad-ops scale
• Building Node.js app with an expectation that it will fail on you
• Eliminating SOFs and other commonly expected notions of server-side apps
• Leveraging the AWS stack end-to-end - Route53 / ELB / EC2 / EBS / S3 / Cloudfront for horizontal scale
• Performance hacks for Node.js app

Outline

Node.js is simply a breeze to work with but it’s also easy to go wrong with. We want to share our key learnings working on a massive horizontally scalable click and conversion tracking system powering our ad-tech startup DeltaX.

Apart from making Node.js work for you, we would also like to share the architecture and learnings from our system which leverages the cloud from end-to-end - Route53 / ELB / EC2 / EBS / S3 / Cloudfront.

Speaker bio

Pavan Mishra is a Python purist at heart and occasionally dabbles into other technologies. Node.js is not like love at first sight for him but he has grown fonder of it over a period of time. Is this what is called true love?

Akshay Surve has closely worked and consulted with startups ranging from social ventures (socialsync.org / ads4good.org) to consumer startups (ideeli.com). He is currently leading the development at DeltaX.com an advertising technology platform.
Me on Quora: http://www.quora.com/Akshay-Surve/Blog

Links

• How I stopped watching p0rn and other k1nk1ness? - slideshare.net/akshay.surve/how-i-stopped-watching-p0rn-and-other-kinkiness