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The Fifth Elephant 2025 Winter Edition Call for Proposals

On AI disrupting analytics - make a submission

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Shwetank Dixit

@shwetankd

From SQL to Conversations: Towards a Friendlier Analytics Platform for Merchants

Submitted Nov 10, 2025

Type of submission: 30 mins talk

Traditional analytics tools force users to think like data analysts—writing queries, understanding schemas, and interpreting dashboards. Most small sellers on platforms like Shopify are overwhelmed with the sheer amount of data there is. What if analytics could understand human questions instead?

This talk reveals how we built a conversational AI analytics platform for Shopify stores that answers questions like “Why are my sales down?” with precise, actionable insights, yet still sounding like a friend.

The audience will get to know some of the specific, opinionated product decisions we took and how it mapped to the technical design. They’ll leave with practical patterns for building agentic AI systems that don’t just retrieve data, but explain what it means and what to do next.

The session would be useful for anyone looking into the field of conversational AI.

Shwetank Dixit is a general tech nerd. He is founder of Voohy.com, as well as advisor to several early-stage startups in applied AI related areas. He is Ex-VP of Core Technology at eyeo GmbH, and has spent several years working on web browsers at Opera Software.

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