What are your users doing on your website or in your store? How do you turn the piles of data your organization generates into actionable information? Where do you get complementary data to make yours more comprehensive? What tech, and what techniques?
The Fifth Elephant is a two day conference on big data.
Early Geek tickets are available from fifthelephant.doattend.com.
The proposal funnel below will enable you to submit a session and vote on proposed sessions. It is a good practice introduce yourself and share details about your work as well as the subject of your talk while proposing a session.
Each community member can vote for or against a talk. A vote from each member of the Editorial Panel is equivalent to two community votes. Both types of votes will be considered for final speaker selection.
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Describe how to use something that is available under a liberal open source license. Participants can use this without having to pay you anything.
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Buy a slot to pitch whatever commercial tool you are backing.
Speakers will get a free ticket to both days of the event. Proposers whose talks are not on the final schedule will be able to purchase tickets at the Early Geek price of Rs. 1800.
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The Fifth Elephant - known as one of the best data science and Machine Learning conference in Asia - has transitioned into a year-round forum for conversations about data and ML engineering; data science in production; data security and privacy practices. more
GH
Gitali Halder
Mobile Portal Personalization using Real-Time Prediction Analytics in order to help Communication Service Providers (CSPs) in customized offerings to users
Submitted Jun 30, 2012
Section:
Big Data Infrastructure & Processing
Technical level:
Advanced
Session type:
Lecture
With the phenomenal growth of mobile multimedia applications across various device vendor-controlled App Stores, Communication Service Providers (CSP) are immensely challenged to identify new revenue streams due to the gradual cannibalization of its voice and messaging revenues by next generation social media players from the Internet community. Our aim is to create a real-time solution to enable CSPs to offer personalized service to its customers based on subscriber’s interests, behavior, location, demographics and service consumption in order to reduce customer churn and increase customer loyalty by strategically positioning themselves in this Web-connected social media world.
Outline #
The Mobile Portal Personalization is a recommendation framework based on subscriber’s usage information covering key use cases including surveys, deals, alerts, content-push etc, subscription details, location and demographic information though leveraging Vertica and R, thus enabling CSP to provide personalized service-offerings to its customers. The prediction framework constitutes many filters on variable selection and makes use of LM/GLM models for different types of user activities.
Speaker bio #
Speaker1: Jyotirmay Nag is currently an Analytics Consultant at Hewlett-Packard. He has 2 years of experience in Data Mining and Predictive Modeling in the areas of HR, Marketing, Sales, Finance etc. Prior to Hewlett-Packard he finished his Master of Statistics from Indian Institute of Technology, Kanpur.
Speaker2: Gaurav Sanghvi currently holds the position of Project Manager with the Strategy team of HP Global Analytics. He has over 7 years of experience in the areas of Analytics, Strategy Planning & Consulting, Market Intelligence, Competitive Intelligence and related areas across verticals like Technology, Banking and Financial Services. Gaurav received his Masters in Finance from ICFAI university.
Speaker3: Abhisek Saha is currently a Statistical and Data mining Consultant at Hewlett Packard Analytics. He has 5 years of experience in HP. Over these years he’s worked on many research-oriented projects in the areas of Predictive modeling, conjoint analysis, affinity analysis, text-mining, Bayesian modeling etc. He holds a Master in Statistics and a Bachelor of Statistic degree from Indian Statistical Institute. His works were presented before in ICADABAI 2011, ASONAM 2010 etc.
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The Fifth Elephant - known as one of the best data science and Machine Learning conference in Asia - has transitioned into a year-round forum for conversations about data and ML engineering; data science in production; data security and privacy practices. more
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