What are your users doing on your website or in your store? How do you turn the piles of data your organization generates into actionable information? Where do you get complementary data to make yours more comprehensive? What tech, and what techniques?
The Fifth Elephant is a two day conference on big data.
Early Geek tickets are available from fifthelephant.doattend.com.
The proposal funnel below will enable you to submit a session and vote on proposed sessions. It is a good practice introduce yourself and share details about your work as well as the subject of your talk while proposing a session.
Each community member can vote for or against a talk. A vote from each member of the Editorial Panel is equivalent to two community votes. Both types of votes will be considered for final speaker selection.
It’s useful to keep a few guidelines in mind while submitting proposals:
Describe how to use something that is available under a liberal open source license. Participants can use this without having to pay you anything.
Tell a story of how you did something. If it involves commercial tools, please explain why they made sense.
Buy a slot to pitch whatever commercial tool you are backing.
Speakers will get a free ticket to both days of the event. Proposers whose talks are not on the final schedule will be able to purchase tickets at the Early Geek price of Rs. 1800.
Making sense of UGC on social networks
Social media generates a massive amount of data and not all brands are drawing enough sense out of it. A platform which has conversations to listen to, the question is how to create an understanding from it and use the data to identify consumers and prospects.
This session aims to give an overview of how marketers see and use big data to create their digital marketing strategies and how a developer should harness available APIs to create meaningful analysis of data.
The session shall cover case studies of Indian brands using social media data to generate meaningful marketing campaigns. It would include how we as a social media agency saw this data and used it to create meaningful insights. Lastly, we would see some hands on reporting/analysis on social media datasets.
Basic understanding of REST APi’s and entry level understanding of twitter and facebook.
Gaurav is a co-founder at Media Redefined, a Digital Media & Technology agency offering strategic consulting and execution of digital/ social media plans aligned to business objectives across Marketing, Sales, Customer Support, Collaboration and other verticals.
Some of the brands we have worked with include Samsung Mobiles, Samsung Televisions, Maruti, Micromax, Aircel, VLCC, NIIT University, NASSCOM, LAVA Mobile, AutoX, Vigneshwara Developers, etc.
He has played a key role in creating/managing FOSS societies like – ILUGD, GZLUG , RKGLUG and Ubuntu-in and events like Freed.in, in Delhi and nearby areas.
Prior to this, Gaurav has worked on various web projects as a web developer and continues to write code off and on out of passion.