The Fifth Elephant 2012

Finding the elephant in the data.

What are your users doing on your website or in your store? How do you turn the piles of data your organization generates into actionable information? Where do you get complementary data to make yours more comprehensive? What tech, and what techniques?

The Fifth Elephant is a two day conference on big data.

Early Geek tickets are available from

The proposal funnel below will enable you to submit a session and vote on proposed sessions. It is a good practice introduce yourself and share details about your work as well as the subject of your talk while proposing a session.

Each community member can vote for or against a talk. A vote from each member of the Editorial Panel is equivalent to two community votes. Both types of votes will be considered for final speaker selection.

It’s useful to keep a few guidelines in mind while submitting proposals:

  1. Describe how to use something that is available under a liberal open source license. Participants can use this without having to pay you anything.

  2. Tell a story of how you did something. If it involves commercial tools, please explain why they made sense.

  3. Buy a slot to pitch whatever commercial tool you are backing.

Speakers will get a free ticket to both days of the event. Proposers whose talks are not on the final schedule will be able to purchase tickets at the Early Geek price of Rs. 1800.

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All about data science and machine learning

Sridhar Bollam


How your favorite retailers make money from analytics?

Submitted Jun 8, 2012

Challenges in the retail industry & ways to solve them through data mining & predictive analytics


This lecture would be covered with various statistical techniques which can reduce the marketing costs of the retailer & understand the customer in detail. It also covers the best practices used in the industry to get quick returns over the investment in retail especially.

Speaker bio

Sridhar Bollam heads Analytics at Capillary Technologies PVT LTD. Capillary is one of the provider with a unique solution for the retailers. It provides a technology for the next generation with Instant analytics & Various tailor made customer engagement plans. Prior to Capillary, he has worked for 2 other start-ups in the field of predictive analytics & Data mining. He has a bachelor’s degree from Indian Institute of technology, Kharagpur.


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Hosted by

All about data science and machine learning