The Fifth Elephant 2012

Finding the elephant in the data.

Joseph Ziegler


Big Data and the Cloud a Best Friend Story

Submitted Jul 6, 2012

Communicate the challenges of big data processing that the cloud addresses, such as public data sets, sharing, collection, storage and analytic.


I will show how cloud infrastructure coupled with open source software is enabling the collection, sharing and processing of big data. I will have specific case studies on organisation that are now enabled to collect and use this information, how they are using it and what problems they are solving. As an evangelist for Amazon Web Services, I am able to work across many organisation using the cloud within big data and am on the front lines of this massive disruption.


Proposing this as a plenary address.

Speaker bio

Joseph Ziegler

Technology Evangelist for Australia & New Zealand

Joe started his life in Texas but began his career in Silicon Valley. Previously, Joe worked at Accenture in San Francisco with Netscape amongst his clients. He developed some of the first e-commerce applications during the early days of the Internet and ran several start-up companies, including his first classic IPO on the NASDAQ. His most recent thriving venture is Iris Data Services, which landed on the “Forbes 500 Fastest Growing Companies in the US” list.

Joe started using cloud services in 2006 to create the infrastructure for Iris Data Services as the Director of Technical Services. Additionally, he worked with several enterprises developed on the cloud, including building his own company, IndexMedia, on Amazon Web Services. Now he has enthusiastically become an evangelist for Amazon, speaking about the services and features available to customers.

Joe has lived on five continents and enjoys meeting people in different parts of the globe. He likes long-distance running and spending time with his family, including his retired greyhound Flash, at his home in Melbourne, Australia. He has studied Mandarin Chinese, Japanese and Korean.

Joe earned his degree in Computer Science from Texas A&M University and an MBA from The University of Texas at Dallas.

He can be followed at his twitter handle @jiyosub.


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