Mobile Ads: Formats – Placement - Integration. Getting it Right.

Nov 2011

14 Mon

15 Tue

16 Wed

17 Thu

18 Fri 10:00 AM – 05:15 PM IST

19 Sat 11:00 AM – 05:15 PM IST

20 Sun

MLR Convention Centre, Whitefield, Bangalore

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Mobile Ads: Formats – Placement - Integration. Getting it Right.

Submitted Oct 31, 2011

Section: Monetizing apps Technical level: Beginner Session type: Lecture

How best to use Ads in your app to maximize income without affecting the App user experience

Outline

Options available to monetize Mobile Apps by Ads and Best Practices.
Understanding Mobile Ad Formats, Placements & Integration.
Best Practices for Mobile Ad Behaviors towards Best Performance.
Deep dive into the most critical aspect - Mobile Ad Network Mediation.

Speaker bio

Ashay Padwal
Vserv.mobi
Co-Founder and CTO
ashay@vserv.mobi

Ashay is responsible for Technology and Product Development

A computer engineering graduate from the University of Mumbai, Ashay’s career spans over a decade, he has been instrumental in building and deploying complex and varied projects in the internet and wireless space.

He has actively been involved in strategy, conceptualizations, team building, hands on implementation and operations of technical initiatives.

Ashay has been at the helm of many technology initiatives at enterprises like Yahoo! and People Infocom (Mauj) where he spearheaded project management, product development and, technology functions including games development & managed a talent pool of 100 plus resources.

Ashay is a compulsive workaholic, self-confessed food connoisseur and loves trekking.