Droidcon India

Droidcon's first Indian edition

neeraj jain

Design principles that are key to creating great products

Submitted Oct 21, 2011

Overview of Design principles that are key to creating great products


Think of great app or a great product. Why is it so successful, Why does it evoke an emotion, How that idea was conceived, Why is everybody talking about it? Design plays a very important role right from conception of idea to making it commercially viable. Design principles are being carefully integrated & are reflected in some of the most successful products around. Lets discuss what these Design Principles are & how can you use them to develop that next insanely great product/app.

Speaker bio

A Business Designer (MBA Business Design) by qualification and working as a User researcher at SAP labs, my work lies at the intersection of Business, Design & Technology and involves understanding end users & crafting profitable solutions.


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droidconIN is an annual conference on Android, part of the worldwide series of events. more