Content strategy for newsletters

Content strategy for newsletters

Content Web Saturday sessions

Newsletters are the new letters, says Pranay Kotasthane of Takshashila Institution, when asked about the organization’s journey with newsletters, podcasts, books and other content forms. How did this journey start? How did the POST approach translate in Takshashila’s case?

  1. People - target audience for the newsletters
  2. Objectives
  3. Strategy
  4. Technology

In this session, Pranay Kotasthane will make a presentation on the following aspects:

  • How the team conceived the newsletter; anticipating the unintended.
  • Defining the audience; reaching the audience.
  • Crafting content the audience - how, what, why?
  • Experience with sharing policy-related content which isn’t similar to reporting/news.
  • Choosing Substack over other platforms such as Mailchimp.
  • Whether the strategy, tactics and tools extend to other forms of content, including blogs, the publication of Pragati.
  • Tools, processes - and the learnings.

Link to Pranay’s presentation:

This session is curated by Abhishek Rai. Summary of the first session on newsletters by Abhishek Rai is published here -

Participation: Zoom link will be shared with registered participants. Or, you can watch the livestream on this page.
Registered participants can leave comments/questions on the Comments section for the speaker to address during the session.

Contact details For inquiries, call 7676332020 or email Follow Content Web via Meta Refresh on Twitter or join the Telegram group on


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Conversation - content strategy, processes and tools

Conversation - content strategy, processes and tools

Pranay Kotasthane in conversation with Abhishek Rai

39 minutes 1 August 2020
Takshashila's journey with newsletters

Takshashila's journey with newsletters

Pranay Kotasthane

24 minutes 1 August 2020

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Content Web is a space about the good ol’ websites that we’ve been designing and publishing for decades. Online publishing, marketing websites and the likes have always been on the rise. So have the supporting tools, technologies and techniques for website publishing and content management. The pra… more