How news media publishers should approach newsletters

In this session, Ragamalika Karthikeyan and Abhishek Rai will discuss:

  1. How should news media publishers approach newsletters?
  2. What should be the content strategy?
  3. What are the key outcomes, which a news media publisher should look at?
  4. How much do the analytics matter? What are the meaningful parameters to track?

Ragamalika Karthikeyan is the Editor of Special Projects and Experiments at The News Minute.

Ragamalika and Abhishek Rai, founder at The Shack discuss the POST (People/ audience, objectives, strategy, technology) for The News Minute’s newsletter, content strategy, audience, outcomes, tools and analytics and best practices.

Participation: Zoom link will be shared with registered participants. Or, you can watch the livestream on this page.
Registered participants can leave comments/questions on the Comments section for the speaker to address during the session.

Contact details For inquiries, call 7676332020 or email Follow Content Web via Meta Refresh on Twitter or join the Telegram group on


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Q&A session

Q&A session

49 minutes 3 October 2020
How news media publishers should approach newsletters.

How news media publishers should approach newsletters.

Ragamalika Karthikeyan

18 minutes 3 October 2020

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Content Web is a space about the good ol’ websites that we’ve been designing and publishing for decades. Online publishing, marketing websites and the likes have always been on the rise. So have the supporting tools, technologies and techniques for website publishing and content management. The pra… more