How news media publishers should approach newsletters

Content Web Saturday sessions

In this session, Ragamalika Karthikeyan and Abhishek Rai will discuss:

  1. How should news media publishers approach newsletters?
  2. What should be the content strategy?
  3. What are the key outcomes, which a news media publisher should look at?
  4. How much do the analytics matter? What are the meaningful parameters to track?

Ragamalika Karthikeyan is the Editor of Special Projects and Experiments at The News Minute.

Ragamalika and Abhishek Rai, founder at The Shack discuss the POST (People/ audience, objectives, strategy, technology) for The News Minute’s newsletter, content strategy, audience, outcomes, tools and analytics and best practices.

Participation: Zoom link will be shared with registered participants. Or, you can watch the livestream on this page.
Registered participants can leave comments/questions on the Comments section for the speaker to address during the session.

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