3 Sat 11:00 AM – 12:15 PM IST
In this session, Ragamalika Karthikeyan and Abhishek Rai will discuss:
Ragamalika Karthikeyan is the Editor of Special Projects and Experiments at The News Minute.
Ragamalika and Abhishek Rai, founder at The Shack discuss the POST (People/ audience, objectives, strategy, technology) for The News Minute’s newsletter, content strategy, audience, outcomes, tools and analytics and best practices.
Participation: Zoom link will be shared with registered participants. Or, you can watch the livestream on this page.
Registered participants can leave comments/questions on the Comments section for the speaker to address during the session.
This session is about:
- How should news media publishers approach newsletters?
- What should be the content strategy?
- What are the key outcomes, which a news media publisher should look at?
- How much do the analytics matter? What are the meaningful parameters to track?
Ragamalika Karthikeyan is the editor - Special Projects and Experiments at The News Minute.