In this session, Ragamalika Karthikeyan and Abhishek Rai will discuss:

  1. How should news media publishers approach newsletters?
  2. What should be the content strategy?
  3. What are the key outcomes, which a news media publisher should look at?
  4. How much do the analytics matter? What are the meaningful parameters to track?

Ragamalika Karthikeyan is the Editor of Special Projects and Experiments at The News Minute.

Ragamalika and Abhishek Rai, founder at The Shack discuss the POST (People/ audience, objectives, strategy, technology) for The News Minute’s newsletter, content strategy, audience, outcomes, tools and analytics and best practices.

Participation: Zoom link will be shared with registered participants. Or, you can watch the livestream on this page.
Registered participants can leave comments/questions on the Comments section for the speaker to address during the session.

Contact details For inquiries, call 7676332020 or email info@hasgeek.com. Follow Content Web via Meta Refresh on Twitter or join the Telegram group on https://t.me/MetaRefresh

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Abhishek Rai

Abhishek Rai

@abhishekraiji

How news media publishers should approach newsletters.

Submitted Sep 14, 2020

This session is about:
- How should news media publishers approach newsletters?
- What should be the content strategy?
- What are the key outcomes, which a news media publisher should look at?
- How much do the analytics matter? What are the meaningful parameters to track?

Outline

None

Requirements

None

Speaker bio

Ragamalika Karthikeyan is the editor - Special Projects and Experiments at The News Minute.

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