Nov 2019
18 Mon
19 Tue
20 Wed
21 Thu
22 Fri
23 Sat 08:30 AM – 05:30 PM IST
24 Sun
Make a submission
Accepting submissions till 01 Nov 2019, 04:20 PM
Nov 2019
18 Mon
19 Tue
20 Wed
21 Thu
22 Fri
23 Sat 08:30 AM – 05:30 PM IST
24 Sun
Accepting submissions till 01 Nov 2019, 04:20 PM
##About the 2019 edition:
The schedule for the 2019 edition is published here: https://hasgeek.com/anthillinside/2019/schedule
The conference has three tracks:
#Who should attend Anthill Inside:
Anthill Inside is a platform for:
For inquiries about tickets and sponsorships, call Anthill Inside on 7676332020 or write to sales@hasgeek.com
#Sponsors:
Sponsorship slots for Anthill Inside 2019 are open. Click here to view the sponsorship deck.
#Bronze Sponsor
#Community Sponsor
Hosted by
Farhat Habib
The ad creative is the image of the ad that the user sees on their device. It includes information such as the image dimensions, its placement on the screen or within the app, the native resolution of the creative and the mobile screen it is displayed on and similar parameters. Why exactly a particular ad is visually appealing and another not is hard to determine. Using data from the performance of hundreds of thousands of creatives that Inmobi displays, we model the performance of an ad creative based on the objects in a creative and their relative positions and sizes. We use state of the art convolutional neural nets to detect objects, text, and logos in creatives and their positions. Our model is able to provide actionable insights to creative designers on how to modify the creative to improve its performance. In general, our approach would be useful for understanding how the composition of an image relates to any engagement metric chosen by a researcher or business.
Farhat Habib is a Director in Data Sciences at Inmobi currently working on improving creatives and anti-fraud. Farhat has a PhD and MS in Physics from The Ohio State University and has been doing data science before it was cool. Prior to Inmobi he worked on solving logistics challenges at Locus.sh. Before that he was at Inmobi working on improving ad targeting on mobile devices and prior to that he was at Indian Institute of Science Education and Research, Pune leading research on genomic sequence analysis and computational biology and bioinformatics. Farhat enjoys working on a wide range of domains where solutions can be found by the application of machine learning and data science.
Nov 2019
18 Mon
19 Tue
20 Wed
21 Thu
22 Fri
23 Sat 08:30 AM – 05:30 PM IST
24 Sun
Accepting submissions till 01 Nov 2019, 04:20 PM
Hosted by
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