VizChitra 2025

{Describe your talk/session in 2-3 paragraphs}
Can one aim to be a good visual communication designer and an even better data designer all at once? This talk explores my journey as someone who has skills in one and a big appetite for the other one. As a creative practice, all I try to do is juggle between the two.

You can expect to get a graphic designer’s view of:

• How to make data visualisation more visually interesting in publication, illustration, personal work and even just for fun
• How visuals & numbers can work synchronously rather than at loggerheads
• Creative liberties we allow ourselves to take and what are non negotiables
  With examples of process and showcase both, this is a peek into how graphic designers dive into the world of data often from an outsider’s view, but how curiosity and research can help us become better at data viz.

{Mention 1-2 takeaways from your session}

• Storytelling via data and visuals without compromising either
• When to use visual intervention and when to let simple data work best
• How to design in a way that supports the data rather than distract from it

{Who is the audience for your talk/session?}

• Designers struggling and new to the world of data design? How to approach it, add a layer of storytelling and not compromise the integrity of the data
• Researchers, data designers who want to be better at visually treating data to open it to a larger audience with the power of storytelling

{Add your bio, including work place name and your job role}
Kritika is the founder and creative head of Studio Ping Pong (https://studiopingpong.com/). With 9+ years experience in the field of graphic and information design, Kritika has worked with numerous clients ranging from Thirdwave, Amazon Prime, Film Companion, and Mumbai International Film Festival.

Having worked with data design in numerous projects for commercial and social impact projects. She is obsessed with viewing the world in patterns, numbers and neatly organised visuals that often push her curiosity further into the world of data design.