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Karthik Shashidhar

@karthiks

Self Service BI Serves Nobody

Submitted Apr 15, 2025

The last 20 years have all been about self service BI. The understanding here is that you allow the user to slice and dice the data in whatever way they want, and they are able to get the insights for themselves.

However, business users don’t want to serve themselves. They are busy managers, and don’t need an additional job of interpreting data to get insight. They want to be served.

What we need is opinionated BI that directly delivers the insight without the user having to do too much work.

MORE TO COME LATER

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Karthik Shashidhar is a co-founder of Babbage Insight, a company building “teams of AI Data Analysts” that monitor metrics, anticipate questions and deliver exceptional insights.

Karthik is an award-winning data science leader who was most recently (prior to starting Babbage) Head of Analytics and Data Science at Delhivery, India’s largest technology-first logistics company.

Karthik has been a columnist for Mint (India’s premier business newspaper) and a visiting professor at the prestigious Indian Institute of Management (IIM) in Bangalore. He has written a book on market design called Between The Buyer And The Seller.

Ranking in the top 0.01% of the famously competitive entrance examinations of the Indian Institutes of Technology (IITs) and IIMs, he holds a Bachelor’s degree in Computer Science and Engineering from IIT Madras and an MBA from IIM Bangalore. He lives in Bangalore, India.

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