VizChitra 2025

Qualitative data is often considered messy, anecdotal, and hard to scale — yet it holds immense power to illuminate nuance, lived experience, and patterns that numbers alone can’t tell. Drawing from my experience as a researcher working on the ground across public health, education, and development sectors, this session will explore the often-overlooked value of qualitative data in shaping decisions, driving insights, and influencing change.
We’ll dive into how to make sense of qualitative data at scale — from collection and structuring to analysis and integration with quantitative insights. I’ll share stories and challenges from working with large, distributed teams capturing observations, narratives, and open-ended feedback — and how we’ve learned to systematize this using OKF (Open Knowledge Framework), a platform built for qualitative data at scale. We’ll explore real-world examples where qualitative data analysis has led to actionable insights, and what it takes to build processes and tools that honor the complexity of human stories.
OKF https://www.openknowledgeframework.in/

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How to bring structure, clarity, and scale to qualitative data collection and analysis

Practical frameworks for integrating qualitative and quantitative data in decision-making

{Who is the audience for your talk/session?}

Designers, analysts, researchers, and storytellers who work with data — especially those interested in the “why” behind the “what.” Anyone curious about working with open-ended feedback, narrative data, or qualitative insights across domains like public policy, social impact, product research, or communication.

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Yashna Jhamb is the co-founder of Ooloi Labs. Open Knowledge Framework (OKF) is a SaaS platform built by Ooloi Labs that helps organizations collect, organize, and analyze qualitative data at scale. With a background in ethnographic research and systems thinking, she works at the intersection of design, data, and impact, helping teams make sense of complex realities through storytelling and structure.