Hemal

Impactful Graphic Titles: A vital element in creating a successful data story

Submitted Apr 13, 2025

{About the session}
Does your graphic story have a ‘creative headline’ that can grab reader’s attention, builds curiosity to deep dive into the data story?
Given a thought, there have always been scope to craft headlines, chart titles that are creative, unique, refreshing and becomes an important entry point for the readers to read the graphical piece.
Apart from creating custom visualizations, aesthetically appealing layouts, equal attention should be given in crafting out of the box story titles, moving away from the standard titles. At times, witty or a humorous headline also can bring interest to otherwise what maybe a regular read.
In this session, I will talk about the importance of graphic headlines, walk through some of the examples of titles that blends into the visual elements and how it can create a recognition value for the readers.

{Takeaways}
Cultivate a habit of graphic tilling (working titles) right from the start at the time of ideation, sketching, storyboarding for the data story.

{Intended audience}
Open for all in the field of information design, data visualization, business/data analysts, data storytellers etc.

{About me}
Along with specialization in data visualization, information design, I have mastered the Human Centrered Design (HCD) approach customizing the users requirements as per the complexities and scenarios. Past 20 years, I have pivoted my knowledge and applied these principles while creating, engaging digital data product and information design.

Data analytics company Infocepts. Role: Senior Manager, Data visualization + Design.
As a usability expert, with core in managerial and consultation, I collaborate with business heads, focused user groups, data analytics team, editorial teams providing solutions through effective data storytelling methods and design. My experience spans across domain like Green Energy, Retail, Pharma, Finance, Print and Digital Media Publications

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