Building Rich Analytics For Merchants
For any merchant selling online, advanced data analytics based on the payment transaction data could be a game changer. The more information they have on their visitors, sales and check out data it helps the merchants to serve the customers better. It is also a critical for the payment processor to serve the data and analytical information to merchants in a clear and concise manner for them to act upon and get benefit out of it.
The above mentioned simple data analytics becomes complexly challenging with the underlying technology and architecture becoming more intriguing when you have millions of merchants and deal with petabytes of data. This talk will focus on how the payment processors can help merchants access their data and best practices to focus on architecture and the learnings when you are dealing with scale
Significance of Analytics
Best practices to help merchants access the data
Key learnings and feedbacks
Senior Development Manager at PayPal having more than 16 years exeprience working and leading very diverse products both in USA and India.