Society track of The Goa Project 2016

Anuja Pitre


If you're stupid and you know it, honk!

Submitted Jan 16, 2016

Exploring and understanding the lack of civic sense and conduct in India


An interactive workshop to find ways to incentivise responsible civic behaviour among Indians by using human-centred design thinking.

Speaker bio

Anuja Pitre is a communication designer, currently transitioning into a social entrepreneur after returning from 30 Weeks (a Google incubator) in January 2016.

Anuja has previously worked independently and collaborated with other designers and creative teams. Her work is often illustrative, always emotive, and aims to be contextually informed. Her projects range widely – from visual narration for an indie short film to the conceptualisation and design work for a tea-house. She has also designed for three seasons of Lakmé Fashion Week, Mumbai (Fall/Winter 2015 being the latest). She moonlights as a designer for Saaf India Foundation (an initiative started at the THNK School of Creative Leadership, Amsterdam) since its inception in 2013, developing waste management solutions for the Indian Railways.



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