Society

Between the logistic/policy hassle of enabling Desi Entrepreneurs and putting them online, we forgot to check how their organic growth is really like.

Outline

Ever wondered what mobile network operators mean when they say they’ve connected thousands of cities and villages? Being in the business of making small businesses larger, we wondered what businesses were like in Tier-2 and Tier-3 cities. Was the scene “happening” enough? In the scores of case studies we made, we found inspiring, heart-breaking, and innovative rural entrepreneurs. But what we learnt from them is the real clincher.

Speaker bio

Jasminder Gulati worked at global corporates for over 18 years, including 12 years at Microsoft before co-founding NowFloats in 2012 with Ronak Kumar Samantray, Nitin Jain and Neeraj Sabharwal. NowFloats helps local businesses get a meaningful digital presence that connects the business with local consumers resulting in higher revenue & profits. Over the past 3 years, NowFloats has over acquired over 200,000 customers and drives over 6M consumers to them every month. NowFloats has 6 patents, all ‘Make in India’.

Links

• http://nowfloats.com/digitaldesh
• http://digitaldesh.nowfloats.com/
• https://medium.com/@abhineetaraghunath/this-is-the-truth-about-digital-desh-we-completely-missed-out-in-the-free-basics-debate-57b06dd8b799#.7bd2ojg3u