Through this track we are keen to explore a whole range of topics/areas/subjects which fall under Cinema and/or Interactive Media.
Some of the broad areas for consideration (under which the topics can come under) include
Business of Cinema-be it anything to do with marketing of movies, distribution/release strategy,raising funds-be it for pre-production/production/post production, alternate revenue models,alternate ways of reaching target audience etc.
Creative Process- conceptualizing to execution, topics falling under the creative areas including writing and direction like how to conceptualize a web series, art of storyboarding for films & television etc.
Interactive Media & convergence with Entertainment- synergy between interactive media (like video sharing platforms-Youtube/Vimeo/Dailymotion etc) with cinema/music/T.V etc
Miscellaneous-anything connected to Cinema and/or Interactive Media which does not fall under points 1, 2 &3.categories for example-film criticism,future of interactive media,adaptation of books and plays into films etc., censorship in cinema, how to make you app stand out amidst the clutter,how can podcasting serve as means of promoting a brand/movie etc.
The above categories and/or topics are just suggestions to give you an idea of what we are looking at broadly. We welcome wacky, innovative and experimental stuff provided they meet all other criteria’s.
Alternate Distribution Platforms for Films-VOD/Online, Meeting the Demands of the Customer/Viewer Across Segments (Session by Pradeep Somu)
To talk of alternate distribution platform for films like VOD/Online & how the menace of piracy can be countered,in the process meeting demands of the viewer.
The session will try to throw light on where we are currently with respect to legal streaming of movies online, how this can be a viable platform for films of all kinds. What are the challenges faced including piracy and how to counter the same. What is the way forward in this area?
Pradeep Somu is an alumnus of ISB-Hyderabad and the co-founder & CEO of Hero Talkies (www.herotalkies.com), an ad-supported subscription based movie website that streams original contents of Tamil, Telugu, Malayalam and Kannada movies. Hero Talkies is one of the 2 popular players in the legal movie streaming space especially for Tamil Cinema with a library of more than 500 films so far.