Interactive Media and Cinema

Interactive Media and Cinema track of The Goa Project 2016

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30 seconds, more or less.


Kirti Chopra


An insight into the process of making commercails for anyone who might be interested in getting into the business of ad-film making.


I will be speaking about the making a of television commercial starting from the product to the script, to a brief, to budget, to a crew and the various departments and their functions, post production and the final film, the target audience and the message.

Speaker bio

I’ve been in the business since 1998 and have worked on perhaps a 100 commercials. I have worked in almost every department (casting, art, wardrobe, direction, production, camera) before I started producing commercials for an award winning company, Highlight Films. I have also worked in the television, feature film and documentary formats.